Shaun Quarton

Shaun Quarton is a content and growth marketer with over 10 years of experience creating results-driven content in the finance, tech, and online business space. With a background in economics and financial analysis, he also runs an independent book publishing business.

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Latest articles by Shaun

Read all of Shaun's articles for Xero

Discover why net worth matters for small businesses, how to calculate it, the differences between net worth and equity, and ways to improve it.

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Discover why net worth matters for small businesses, how to calculate it, the differences between net worth and equity, and ways to improve it.

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Explore how B2B works, the industries that depend on it, and the advantages and challenges of B2B relationships.

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Explore how B2B works, the industries that depend on it, and the advantages and challenges of B2B relationships.

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Business Process Automation (BPA) uses technology to streamline repetitive tasks and boost operational efficiency.

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Business Process Automation (BPA) uses technology to streamline repetitive tasks and boost operational efficiency.

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Learn how royalties work, the types of royalties, and legal and tax factors to keep in mind.

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Learn how royalties work, the types of royalties, and legal and tax factors to keep in mind.

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Learn what the margin of safety is, how to calculate it, and why it matters for making better financial decisions.

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Learn what the margin of safety is, how to calculate it, and why it matters for making better financial decisions.

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Learn how to set SMART financial goals, track key metrics, and use the right tools to boost your bottom line.

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Learn how to set SMART financial goals, track key metrics, and use the right tools to boost your bottom line.

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Competitor analysis will help you build a competitive strategy and make your business stronger. Here’s how to do it.

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Competitor analysis will help you build a competitive strategy and make your business stronger. Here’s how to do it.

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