From Aotearoa to the world stage: Xero announces partnership with New Zealand Rugby

Wellington — 20 May, 2026 —Xero, the global small business platform, today announced it has entered a multi‑year agreement with New Zealand Rugby, supporting the All Blacks and Black Ferns.

The partnership sees Xero become the Official Small Business Accounting Platform Partner of New Zealand Rugby, reinvesting back into the communities and talent that fueled its growth — starting with the development of its own teams in New Zealand and globally.

A core pillar of the partnership is access to the All Blacks Performance Labs, where Xero employees will benefit from bespoke leadership and capability programs drawn directly from world‑class sporting performance.

These programs are designed to translate elite insights on mindset, resilience, high‑performance and teamwork into everyday leadership skills that strengthen Xero from the inside out.

Bridget Snelling, Country Manager – Aotearoa New Zealand at Xero, said: “This partnership celebrates the spirit of Aotearoa New Zealand: innovation, a drive to compete and win globally, and the discipline required to build championship teams.”

“We are so proud of Xero’s Kiwi heritage. Partnering with New Zealand Rugby and its iconic teams like The All Blacks and Black Ferns who represent New Zealand on the world stage felt like a natural fit.”

Chris Brown, Chief Commercial Officer at New Zealand Rugby, said the partnership reflects alignment between two globally recognized Kiwi organizations.

“Xero has built a global business by backing small businesses and the communities they support, the same communities that sit at the heart of rugby in Aotearoa.”

“With strong New Zealand roots and international ambition this partnership creates meaningful opportunities to connect with small business owners and deliver commercial value that extends well beyond the field.”

The collaboration also has a strong business focus, with Xero providing a discounted ‘All of Rugby’ license to support clubs, provinces and rugby organizations with their financial management and productivity.

Through content collaboration with the All Blacks and Black Ferns, exclusive events, hospitality experiences at Test matches and player engagement, the partnership will create unique opportunities for Xero’s employees, customers and partners to connect with the world of high‑performance sport.

“We want our community and our people to experience the synergy between Xero, the All Blacks and the Black Ferns up close – the standards, global ambition and championship‑team mindset that’s palpable on game day,” says Snelling.

ENDS

Media Contacts

Xero

Kristen Barrett | +64 22 064 2924 | kristen.barrett@xero.com

New Zealand Rugby

Aimee Dykstra | +64 21 440 956 | aimee.dykstra@nzrugby.co.nz

About Xero

Xero is a global small business platform that helps customers supercharge their business by bringing together the most important small business tools, including accounting, payroll and payments — on one platform. Xero’s powerful platform helps customers automate routine tasks, get timely insights, and connects them with their data, their apps, and their accountant or bookkeeper so they can focus on what really matters. Trusted by millions of small businesses and accountants and bookkeepers globally, Xero makes life better for people in small business, their advisors, and communities around the world. For further information, please visit xero.com.

About New Zealand Rugby

New Zealand Rugby is one of New Zealand’s largest sports organizations, committed to leading, supporting and growing the game across Aotearoa New Zealand, and to supporting the Teams in Black including the All Blacks and Black Ferns. For more information, visit nzrugby.co.nz.