Shaun Quarton
Shaun Quarton is a content and growth marketer with over 10 years of experience creating results-driven content in the finance, tech, and online business space. With a background in economics and financial analysis, he also runs an independent book publishing business.

Latest articles by Shaun
- Guide
Margin of safety formula: calculate it and assess risk
Learn how the margin of safety formula helps your business spot risk, plan sales, and protect profit.
- Guide
B2B meaning explained: definition, examples, B2B vs B2C
Learn what business to business (B2B) means and how it shapes how you sell, buy and grow.
- Guide
Business process automation: benefits and how to start
Manual tasks waste time and money. Learn how business process automation can boost efficiency.
Read all of Shaun's articles for Xero
Discover why net worth matters for small businesses, how to calculate it, the differences between net worth and equity, and ways to improve it.
Read the articleDiscover why net worth matters for small businesses, how to calculate it, the differences between net worth and equity, and ways to improve it.
Read the articleExplore how B2B works, the industries that depend on it, and the advantages and challenges of B2B relationships.
Read the articleExplore how B2B works, the industries that depend on it, and the advantages and challenges of B2B relationships.
Read the articleBusiness Process Automation (BPA) uses technology to streamline repetitive tasks and boost operational efficiency.
Read the articleBusiness Process Automation (BPA) uses technology to streamline repetitive tasks and boost operational efficiency.
Read the articleLearn how royalties work, the types of royalties, and legal and tax factors to keep in mind.
Read the articleLearn how royalties work, the types of royalties, and legal and tax factors to keep in mind.
Read the articleLearn what the margin of safety is, how to calculate it, and why it matters for making better financial decisions.
Read the articleLearn what the margin of safety is, how to calculate it, and why it matters for making better financial decisions.
Read the article
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