Profits Plus Accountants

Accountant · Sheikh Zayed Road, Dubai

  • Gold champion partner

    Partner status

    Gold champion partner 
  • Partner since 2017


    Partner since 2017 
  • Xero advisor certified


    Xero advisor certified 

About us

Since we are a 100% cloud-based firm, we are able to offer you high-value, low-cost accounting services by cutting down on conventional, obsolete and expensive hardware and software and passing those savings on to you and your brand. Our mission is to establish an honest, trusting and lasting relationship by going the extra mile and ensuring your satisfaction.


  • Association of Chartered Certified Accountants
  • Institute of Chartered Accountants in England and Wales

Find us on the web

Meet the team

Profits Plus Accountants advisors: 6 - Xero certifications: 4

To become certified, advisors complete learning modules on Xero’s key features and pass a practical exam.

Muhammad Asif

Senior Accountant

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10 Year experience to manage different types of Business Financial Accounts, VAT Returns, and other Financial issues. Have the experience to work with UK Based & UAE Based Audit & Accounting Firms.

Mubashir Malik


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  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.

More than 10 years work portfolio of multidimensional companies in Financial,Telecom,Manufacturing,Regulatory & Development Sectors including 5 years in Pwc (Big4).Expertise in Accounts,Finance & VAT.

Atif Rasheed

Senior Accountant

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  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.

With over four years of experience in UK,Pakistan and UAE with a demonstrated history of working in the accounting industry,Vat Returns,Internal Audit, financial accounting and financial reporting.

Muhammad Abdul Rehman

Financial Accountant

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  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.

A confident & professional financial accountant having +6 years of hands on experience in the field of accounting,finance and VAT.

Profits Plus Accountants: Industry experience

Profits Plus Accountants works with businesses across a range of industries. They specialise in helping to choose apps that integrate with Xero to boost business performance for some of those industries.

Industries Served 

  • Marketing, advertising and consulting
  • Professional services
  • Real estate and hiring services
  • Retail
  • Construction and trades
  • Finance and insurance

Profits Plus Accountants : App experience

Profits Plus Accountants serves clients who use 2 different apps that connect and integrate with Xero.

Connected apps

Find us

Profits Plus Accountants has offices in 4 locations


Sheikh Zayed Road, Dubai

+971 58 544 2030


Umm Hurair Road, Dubai

+971 585442030

Abu Dhabi

Masdar City, Abu Dhabi

+971 585442030


Al Yasmeen Tower A, ground floor, Ajman

+971 585442030

New to Xero? Profits Plus Accountants can help

Xero is beautiful online accounting software for smaller businesses. Profits Plus Accountants can help make your switch as smooth as possible.

Contact them to find out how they can help your business.

  • Partner since 2017
Please note, Xero doesn't guarantee the service of any one advisor

We don’t review advisor listings and we don’t recommend or guarantee the service provided by any one advisor, so make sure you check them out yourself and get comfortable with them yourself.

Xero certification means that some or all team members have completed courses and been assessed by Xero as proficient in the use of the Xero application.

Xero specialisation means that some or all team members have completed several short learning modules to develop skills in that area.

Xero doesn’t assess any individual advisor’s or firm’s proficiency as an accountant, bookkeeper or financial advisor. And Xero certified advisors and advisors with industry or bank specialisations are not employees of Xero.