How to win new clients when you hate to sell
Selling doesn’t have to feel salesy — it’s really about offering honest help. Jarrod Randall, CPA, Partner Consultant at Xero, shares how ethical sales principles put clients at ease, build trust, and help you win business by being yourself.
This article will help you
Enhance client acquisition skills
Refine your approach to winning new business with strategies that prioritize offering help over pushy sales tactics.
Boost confidence in value
Learn to articulate the true value of your services, so you can set firm prices and avoid underselling your expertise.
Improve client relationships
Strengthen client connections by focusing on understanding client needs and building trust through genuine interactions.
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