Media releasePublished on 20 April 2023

Planday announces Dave Lee as new CEO

COPENHAGEN / WELLINGTON - 20 April 2023 - Xero, the global small business platform, today announces Dave Lee has been appointed as Planday’s new CEO, effective 1 May 2023, following a recruitment search.

Lee joins Planday from Nordic-focused fintech platform Lunar, where he was Chief Product Officer responsible for building and leading Product and Experience Design for the company’s more than 500,000 users. Prior to Lunar, Lee was SVP Product Development & Customer Experience at IKEA in London and Sweden, and Product Director at Spotify in Sweden.

Tasked with leading Planday’s business globally, Lee will be responsible for driving Planday’s go to market strategy and ongoing development of Planday’s scheduling and workforce management solutions that support more than 400,000 users around the world.

Xero Chief Growth Officer, Chris O’Neill said: “Dave is a proven product and digital leader with more than 20 years’ experience in building and overseeing successful product and innovation teams in rapid-growth startups and global organizations across a wide variety of sectors in Europe and the US. We look forward to working closely with Dave to make workforce management easier for more customers and their employees through Planday’s leading scheduling, time and attendance software.”

Dave Lee said: “I am very excited to join the incredible team at Planday and build on the successes they have already achieved in realizing their workforce management vision by helping more businesses and their employees thrive together.”



Simon Fitzgerald | +61 460 294 680 |


Sara Hansen | +45 51930082 |

About Planday from Xero

Planday from Xero is a leading digital solution that uncomplicates everyday scheduling and workforce management by making it easier for businesses and shift workers around the world to communicate, collaborate, and get work done. Founded in 2004, Planday is headquartered in Copenhagen, Denmark and operates in more than 10 countries supporting over 400,000 users across Europe, Australia, and the US. Planday was acquired by Xero in 2021. For more information, please visit

For all media inquiries, please contact the Xero media team.

Start using Xero for free

Access Xero features for 30 days, then decide which plan best suits your business.