Xero Partner Awards US 2025: Winners

US accounting and bookkeeping partner categories

Small Firm of the Year: Bear Financial Solutions

Bear Financial Solutions helps creative business owners build knowledgeable, confident relationships with money using Xero’s intuitive tools. They combine hands-on education with app integrations like Syft, Ramp and Gusto to simplify finances and empower clients. All team members are Xero certified, and they share their expertise through webinars, DIY programs, and proactive support, turning financial management into a strength, not a stressor.

Bear Financial Solutions website

Bear Financial Solutions helps creative business owners build knowledgeable, confident relationships with money using Xero’s intuitive tools. They combine hands-on education with app integrations like Syft, Ramp and Gusto to simplify finances and empower clients. All team members are Xero certified, and they share their expertise through webinars, DIY programs, and proactive support, turning financial management into a strength, not a stressor.

Bear Financial Solutions website

Mid-Size Firm of the Year: Tukel, Inc.

Tukel, Inc. specializes in serving US startups founded by non-US entrepreneurs, offering end-to-end accounting, tax and advisory services tailored to their unique needs. Their practice is built on trust, credibility, and proactive client care, delivering fast, strategic insights through a fully integrated tech stack. As a Xero-exclusive firm, Tukel streamlines operations and simplifies complex processes like multi-currency accounting, US tax compliance, and reporting through Xero and apps like Syft, Dext, and Gusto. They maintain one-day response times, offer hands-on onboarding and education, and continuously optimize their workflows. Their team holds Xero certifications and shares knowledge through webinars, fintech partnerships, and industry events, ensuring both their clients and community stay ahead of the game.

Tukel website

Tukel, Inc. specializes in serving US startups founded by non-US entrepreneurs, offering end-to-end accounting, tax and advisory services tailored to their unique needs. Their practice is built on trust, credibility, and proactive client care, delivering fast, strategic insights through a fully integrated tech stack. As a Xero-exclusive firm, Tukel streamlines operations and simplifies complex processes like multi-currency accounting, US tax compliance, and reporting through Xero and apps like Syft, Dext, and Gusto. They maintain one-day response times, offer hands-on onboarding and education, and continuously optimize their workflows. Their team holds Xero certifications and shares knowledge through webinars, fintech partnerships, and industry events, ensuring both their clients and community stay ahead of the game.

Tukel website

Large Firm of the Year: JBS, Corp

JBS Corp’s mission is to empower small business owners with clarity, confidence, and control over their finances. They use Xero and integrated apps like Hubdoc, Syft, and Xero Projects to simplify workflows, automate data entry, and deliver insight-driven advisory services. From onboarding to regular check-ins, they train clients on how to use Xero effectively and make informed decisions. Their entire team is Xero-certified, attends product updates, and shares insights through demos, videos, and educational resources. By combining personalized service with smart tech, they help clients move from confusion to confidence, making their financial lives simpler and more sustainable.

JBS Corp website

JBS Corp’s mission is to empower small business owners with clarity, confidence, and control over their finances. They use Xero and integrated apps like Hubdoc, Syft, and Xero Projects to simplify workflows, automate data entry, and deliver insight-driven advisory services. From onboarding to regular check-ins, they train clients on how to use Xero effectively and make informed decisions. Their entire team is Xero-certified, attends product updates, and shares insights through demos, videos, and educational resources. By combining personalized service with smart tech, they help clients move from confusion to confidence, making their financial lives simpler and more sustainable.

JBS Corp website

National Partner of the Year: Xendoo

Xendoo uses Xero as the engine behind modern accounting, bringing clarity, efficiency, and scale to their work with small business owners. From onboarding to monthly reviews, they train clients to use tools like projects, tracking, and integrated apps (such as Gusto, A2X and Stripe) to streamline operations and make confident decisions. They’ve built custom bots and migration tools to automate workflows, monitor bank feeds, and eliminate friction. Every client gets a dedicated team, regular live check-ins, and clear, empathetic communication. With deep platform knowledge, Xero certifications, and ongoing training, they turn complexity into clarity and help clients move forward with confidence.

Xendoo website

Xendoo uses Xero as the engine behind modern accounting, bringing clarity, efficiency, and scale to their work with small business owners. From onboarding to monthly reviews, they train clients to use tools like projects, tracking, and integrated apps (such as Gusto, A2X and Stripe) to streamline operations and make confident decisions. They’ve built custom bots and migration tools to automate workflows, monitor bank feeds, and eliminate friction. Every client gets a dedicated team, regular live check-ins, and clear, empathetic communication. With deep platform knowledge, Xero certifications, and ongoing training, they turn complexity into clarity and help clients move forward with confidence.

Xendoo website

Advisory Innovator of the Year: MATAX

MATAX saw founders overwhelmed by admin and knew there had to be a better way. While others cut staff, they doubled down on people, using Xero and AI to automate the routine and to better support both their clients and their team. They taught clients how to use Xero tools, built smart automations, and introduced a diagnostic framework to help them visualize how decisions affect their whole business. The result? Clients gained confidence and clarity, while their team stepped into advisory roles and grew careers. With fewer bookkeeping clients and 21% revenue growth, they proved that investing in people and tech, not just one or the other, creates sustainable, meaningful change.

MATAX website

MATAX saw founders overwhelmed by admin and knew there had to be a better way. While others cut staff, they doubled down on people, using Xero and AI to automate the routine and to better support both their clients and their team. They taught clients how to use Xero tools, built smart automations, and introduced a diagnostic framework to help them visualize how decisions affect their whole business. The result? Clients gained confidence and clarity, while their team stepped into advisory roles and grew careers. With fewer bookkeeping clients and 21% revenue growth, they proved that investing in people and tech, not just one or the other, creates sustainable, meaningful change.

MATAX website

Community Champion: KepnerCPA

KepnerCPA, our Community Champion winner, believes impact isn't measured by size; t’s measured by heart. That’s why they support the Salvation Army Angel Tree and Children’s Medical Center each year. From shopping for wishlists to organizing a stuffed animal drive, they bring comfort and joy to children and families in need. They volunteer their time, rally clients and partners to join in, and stretch every donation to go further. Over the years, they’ve seen their efforts come full circle and be rewarded by anything from a child’s smile to a team member’s granddaughter receiving a toy they helped collect. It’s personal, powerful, and something they’re committed to growing every year.

Kepner CPA website

KepnerCPA, our Community Champion winner, believes impact isn't measured by size; t’s measured by heart. That’s why they support the Salvation Army Angel Tree and Children’s Medical Center each year. From shopping for wishlists to organizing a stuffed animal drive, they bring comfort and joy to children and families in need. They volunteer their time, rally clients and partners to join in, and stretch every donation to go further. Over the years, they’ve seen their efforts come full circle and be rewarded by anything from a child’s smile to a team member’s granddaughter receiving a toy they helped collect. It’s personal, powerful, and something they’re committed to growing every year.

Kepner CPA website

Rising Star of the Year: Gustavo Tamayo, KepnerCPA

Since entering the industry in June 2020, Gustavo quickly evolved from junior accountant to trusted leader. While completing two degrees and pursuing CPA licensure, he stood out for his maturity, technical skill, and relentless drive to improve. By 2023, he’d led regulatory audits, driven client onboarding, and championed tech adoption—earning his CPA and positioning himself as a go-to resource. In 2024–25, he led a high-stakes audit and spearheaded a niche marketing strategy that brought in major clients. A natural mentor and process improver, he leads with quiet confidence and sharp insight. In five years, he’ll be shaping firm strategy, teaching the next generation, and redefining what’s possible in cloud accounting.

Gustavo’s Kepner CPA profile

Since entering the industry in June 2020, Gustavo quickly evolved from junior accountant to trusted leader. While completing two degrees and pursuing CPA licensure, he stood out for his maturity, technical skill, and relentless drive to improve. By 2023, he’d led regulatory audits, driven client onboarding, and championed tech adoption—earning his CPA and positioning himself as a go-to resource. In 2024–25, he led a high-stakes audit and spearheaded a niche marketing strategy that brought in major clients. A natural mentor and process improver, he leads with quiet confidence and sharp insight. In five years, he’ll be shaping firm strategy, teaching the next generation, and redefining what’s possible in cloud accounting.

Gustavo’s Kepner CPA profile