Inform Accounting

Accountant · Reddicroft, Ground and First Floor, Sutton Coldfield, England

  • Making Tax Digital Ready

    Specialist

    Making Tax Digital Ready 
  • Platinum champion partner

    Partner status

    Platinum champion partner 
  • Partner since 2012

    Experience

    Partner since 2012 
  • Xero migration certified

    Certification

    Xero migration certified 
  • Xero payroll certified

    Certification

    Xero payroll certified 
  • Xero advisor certified

    Certification

    Xero advisor certified 

About us

As the Xero Partner of the Year for 2015, we’ve taken our accountancy knowledge to a place that gives you the assurance that you’re working with the best in the business.

Whatever the size of your company, you’ll get the best experience of cloud accounting alongside business and tax advice that benefits you. Our can-do attitude will help you see real differences on your business’ bottom line.

Affiliations

  • Association of Accounting Technicians (UK)
  • Association of Chartered Certified Accountants
  • Association of Taxation Technicians
  • Chartered Institute of Management Accountants
  • Institute of Chartered Accountants in England and Wales

Meet the team

Inform Accounting advisors: 16 - Xero certifications: 30

To become certified, advisors complete learning modules on Xero’s key features and pass a practical exam.

Adam Lowe

Cloud Accounting Specialist

Profile image for Adam Lowe
  • Xero advisor certified
    Xero advisor certification is the foundation course for Xero advisors, providing a strong understanding and practical knowledge of how to use Xero with their clients.
  • Xero migration certified
    Xero migration certification prepares advisors for switching clients to Xero and helps avoid the most common pitfalls.
  • Retail & eCommerce
    Recognises an individual or practice where an advisor has completed the retail and ecommerce app advisory course. For a practice to be awarded the badge, it must also have three or more retail or ecommerce clients, and at least one client connected to an app featured in the course.
  • Trade & Construction
    Recognises an individual or practice where an advisor has completed the trade and construction app advisory course. For a practice to be awarded the badge, it must also have three or more trade or construction clients, and at least one client connected to an app featured in the course.
  • Making Tax Digital Ready
    Recognises individuals and practices who are ready to help UK businesses meet the HMRC requirements for making tax digital. The badge is awarded when an advisor has completed Xero’s MTD learning modules.
  • Professional Services
    Recognises an individual or practice where an advisor has completed the professional services app advisory course. For a practice to be awarded the badge, it must also have three or more professional services clients, and at least one client connected to an app featured in the course.

Recently joined Inform, working alongside the bookkeeping team. Currently studying towards AAT exams.

Andrew Scouller

Innovation & Technology Specialist

Profile image for Andrew Scouller
  • Xero migration certified
    Xero migration certification prepares advisors for switching clients to Xero and helps avoid the most common pitfalls.
  • Xero payroll certified
    Xero payroll certification covers the crucial steps of Xero payroll, with a focus on getting payroll set up efficiently and ensuring a smooth process in the future.
  • Xero advisor certified
    Xero advisor certification is the foundation course for Xero advisors, providing a strong understanding and practical knowledge of how to use Xero with their clients.
  • Retail & eCommerce
    Recognises an individual or practice where an advisor has completed the retail and ecommerce app advisory course. For a practice to be awarded the badge, it must also have three or more retail or ecommerce clients, and at least one client connected to an app featured in the course.
  • Trade & Construction
    Recognises an individual or practice where an advisor has completed the trade and construction app advisory course. For a practice to be awarded the badge, it must also have three or more trade or construction clients, and at least one client connected to an app featured in the course.
  • Making Tax Digital Ready
    Recognises individuals and practices who are ready to help UK businesses meet the HMRC requirements for making tax digital. The badge is awarded when an advisor has completed Xero’s MTD learning modules.
  • Professional Services
    Recognises an individual or practice where an advisor has completed the professional services app advisory course. For a practice to be awarded the badge, it must also have three or more professional services clients, and at least one client connected to an app featured in the course.

Graduate in BA(Hons) Accountancy and Finance. Currently studying towards professional ACA qualification (ICAEW).

Catherine Hinis

Accountant

Profile image for Catherine Hinis
  • Xero advisor certified
    Xero advisor certification is the foundation course for Xero advisors, providing a strong understanding and practical knowledge of how to use Xero with their clients.
  • Xero migration certified
    Xero migration certification prepares advisors for switching clients to Xero and helps avoid the most common pitfalls.
  • Retail & eCommerce
    Recognises an individual or practice where an advisor has completed the retail and ecommerce app advisory course. For a practice to be awarded the badge, it must also have three or more retail or ecommerce clients, and at least one client connected to an app featured in the course.
  • Trade & Construction
    Recognises an individual or practice where an advisor has completed the trade and construction app advisory course. For a practice to be awarded the badge, it must also have three or more trade or construction clients, and at least one client connected to an app featured in the course.
  • Making Tax Digital Ready
    Recognises individuals and practices who are ready to help UK businesses meet the HMRC requirements for making tax digital. The badge is awarded when an advisor has completed Xero’s MTD learning modules.
  • Professional Services
    Recognises an individual or practice where an advisor has completed the professional services app advisory course. For a practice to be awarded the badge, it must also have three or more professional services clients, and at least one client connected to an app featured in the course.

AAT qualified with over 14 years accountancy practice experience.

Craig Cutler

Senior Accountant

Profile image for Craig Cutler
  • Xero migration certified
    Xero migration certification prepares advisors for switching clients to Xero and helps avoid the most common pitfalls.
  • Xero advisor certified
    Xero advisor certification is the foundation course for Xero advisors, providing a strong understanding and practical knowledge of how to use Xero with their clients.
  • Retail & eCommerce
    Recognises an individual or practice where an advisor has completed the retail and ecommerce app advisory course. For a practice to be awarded the badge, it must also have three or more retail or ecommerce clients, and at least one client connected to an app featured in the course.
  • Trade & Construction
    Recognises an individual or practice where an advisor has completed the trade and construction app advisory course. For a practice to be awarded the badge, it must also have three or more trade or construction clients, and at least one client connected to an app featured in the course.
  • Making Tax Digital Ready
    Recognises individuals and practices who are ready to help UK businesses meet the HMRC requirements for making tax digital. The badge is awarded when an advisor has completed Xero’s MTD learning modules.
  • Professional Services
    Recognises an individual or practice where an advisor has completed the professional services app advisory course. For a practice to be awarded the badge, it must also have three or more professional services clients, and at least one client connected to an app featured in the course.
  • 3 years Xerocon attendance

I bring 20 years' experience to the Inform Accounting team and advise on a wide range of financial issues.

Ellie Gibson

Cloud Accounting Specialist

Profile image for Ellie Gibson
  • Xero payroll certified
    Xero payroll certification covers the crucial steps of Xero payroll, with a focus on getting payroll set up efficiently and ensuring a smooth process in the future.
  • Xero advisor certified
    Xero advisor certification is the foundation course for Xero advisors, providing a strong understanding and practical knowledge of how to use Xero with their clients.
  • Xero migration certified
    Xero migration certification prepares advisors for switching clients to Xero and helps avoid the most common pitfalls.
  • Retail & eCommerce
    Recognises an individual or practice where an advisor has completed the retail and ecommerce app advisory course. For a practice to be awarded the badge, it must also have three or more retail or ecommerce clients, and at least one client connected to an app featured in the course.
  • Trade & Construction
    Recognises an individual or practice where an advisor has completed the trade and construction app advisory course. For a practice to be awarded the badge, it must also have three or more trade or construction clients, and at least one client connected to an app featured in the course.
  • Making Tax Digital Ready
    Recognises individuals and practices who are ready to help UK businesses meet the HMRC requirements for making tax digital. The badge is awarded when an advisor has completed Xero’s MTD learning modules.
  • Professional Services
    Recognises an individual or practice where an advisor has completed the professional services app advisory course. For a practice to be awarded the badge, it must also have three or more professional services clients, and at least one client connected to an app featured in the course.

I joined Inform in July 2017 and i am currently studying towards becoming AAT qualified.

Jack Jennings

Cloud Accounting Specialist

Profile image for Jack Jennings
  • Xero advisor certified
    Xero advisor certification is the foundation course for Xero advisors, providing a strong understanding and practical knowledge of how to use Xero with their clients.
  • Xero migration certified
    Xero migration certification prepares advisors for switching clients to Xero and helps avoid the most common pitfalls.
  • Retail & eCommerce
    Recognises an individual or practice where an advisor has completed the retail and ecommerce app advisory course. For a practice to be awarded the badge, it must also have three or more retail or ecommerce clients, and at least one client connected to an app featured in the course.
  • Trade & Construction
    Recognises an individual or practice where an advisor has completed the trade and construction app advisory course. For a practice to be awarded the badge, it must also have three or more trade or construction clients, and at least one client connected to an app featured in the course.
  • Making Tax Digital Ready
    Recognises individuals and practices who are ready to help UK businesses meet the HMRC requirements for making tax digital. The badge is awarded when an advisor has completed Xero’s MTD learning modules.
  • Professional Services
    Recognises an individual or practice where an advisor has completed the professional services app advisory course. For a practice to be awarded the badge, it must also have three or more professional services clients, and at least one client connected to an app featured in the course.

I'm currently studying CIMA, as well as being AAT Level 4 qualified. I work on the Xero bookkeeping as part of the Business Support Team.

My passion is cars, and I support Birmingham City FC.

Inform Accounting: Bank experience

Clients of Inform Accounting connect to a range of banks via Xero. Inform Accounting specialises in working with some of those banks; they can help with setting up bank feeds, and are knowledgeable about accessing bank loans and streamlining payments through Xero.

Bank connections 


  • RBS
  • Barclays
  • Santander
  • NatWest
  • PayPal
  • Metro Bank
  • HSBC

Inform Accounting: Industry experience

Inform Accounting works with businesses across a range of industries. They specialise in helping to choose apps that integrate with Xero to boost business performance for some of those industries.

Industry Specialist 


  • Trade & Construction

    Specialist

    Trade & Construction 
  • Professional Services

    Specialist

    Professional Services 
  • Retail & eCommerce

    Specialist

    Retail & eCommerce 

Industries Served 


  • Professional services
  • Marketing, advertising and consulting
  • Retail
  • Construction and trades
  • Accommodation and hospitality
  • Real estate and hiring services
  • Repairs and personal services
  • E-commerce
  • Education
  • Healthcare and social services
  • Administration and support services
  • Media and communications
  • Manufacturing
  • Arts and recreation
  • Transportation and storage
  • Wholesale
  • Not-for-profit
  • Finance and insurance

Inform Accounting : App experience

Inform Accounting serves clients who use 22 different apps that connect and integrate with Xero.


Find us

Inform Accounting has offices in 2 locations

Sutton Coldfield

Reddicroft, Ground and First Floor, Sutton Coldfield, B73 6AZ, England

+44 1216673882

Birmingham

Sheepcote Street, Birmingham, B16 8AE, England

+44 1216673882

New to Xero? Inform Accounting can help

Xero is beautiful online accounting software for smaller businesses. Inform Accounting can help make your switch as smooth as possible.

Contact them to find out how they can help your business.

  • 6 Years Xerocon Attendance ?
    The firm shows a commitment to Xero and to professional development by having one or more of their people attend Xerocon, Xero’s annual global conference, for the number of years shown.
  • Partner since 2012

Awards

  • Accounting Partner of the Year 2014 UK
Please note, Xero doesn't guarantee the service of any one advisor

We don’t review advisor listings and we don’t recommend or guarantee the service provided by any one advisor, so make sure you check them out yourself and get comfortable with them yourself.

Xero certification means that some or all team members have completed courses and been assessed by Xero as proficient in the use of the Xero application.

Xero specialisation means that some or all team members have completed several short learning modules to develop skills in that area.

Xero doesn’t assess any individual advisor’s or firm’s proficiency as an accountant, bookkeeper or financial advisor. And Xero certified advisors and advisors with industry or bank specialisations are not employees of Xero.