Cookie notice

Cookie notice: see how the cookie crumbles

Whoever thought the humble cookie would need a whole notice to itself! We’ve all got our favourites (chocolate chip anyone?), but they’re not the type featured here. This notice talks about the cookies and similar tracking technologies that we use across the websites we operate and all the services we provide to you.

Last updated: 14 May 2018


Why we use cookies

What cookies/tracking technologies do we use?

A cookie is a small text file that’s placed on your computer or mobile device when you visit one of our websites. We, and some of our affiliates and third-party service providers, may use a few different types of cookies. Some are persistent cookies (cookies that remain on your hard drive for an extended period of time) and some are session ID cookies (cookies that expire when you close your browser).

We also use other tracking technologies like web beacons (sometimes called “tracking beacons” or “clear gifs”) and local storage. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites or opened an email that we have sent them.

 


Why we use cookies

Why do we use cookies/tracking technologies?

Even though they’re not as exciting as the round, sugary and delicious variety, these types of cookies and tracking technologies are still important. They help us to do awesome things like operate our websites and services, enhance and customise your experience across our websites and services, perform analytics and deliver advertising and marketing that’s relevant to you.

There are also cookies set by third parties across our websites and services. Third party cookies enable third party features or functionality to be provided on or through our websites and services, such as advertising, interactive content and analytics. They also enable us to use advertising networks to manage our advertising on other websites.


Why we use cookies

Xero cookies

Below is a list of cookies that we use on our websites and services. The types of cookies we use are always changing. Check back regularly to make sure you stay up to date. If you think we’ve missed a cookie, please let us know.

  • XeroLocation (Essential)
    This stores your current or preferred regional version of xero.com
  • XeroPromoCode (Essential)
    This stores an optional promotional code inline with campaign offers that can later be applied if you become a paying customer
  • aam_xero (Customisation)
    This stores a list of segment id we believe describes you as a customer so that we can personalise your experience
  • XeroXtid (Analytics)
    This is used to enable us to confirm conversion rates on sign-up to help us continually improve the service that we provide to our customers
  • XRO_gclid, XRO_dclid (Analytics)
    These are used to enable us to confirm conversion rates on sign-up to help us continually improve the service that we provide to our customers
  • XeroCommissionJunction, XeroImpactRadius (Analytics)
    These are used to enable us to confirm conversion rates on sign-up from our affiliate marketing activities
     

Why we use cookies

Third party cookies

  • Google Analytics (Analytics)
    Google Analytics uses cookies to help us analyse how our users use our websites and services. You can find out more about this service and how Google uses your data at http://www.google.com/analytics and www.google.com/policies/privacy/partners/
  • Akamai (Functionality)
    We use Akamai as a global content delivery network to enhance your experience (e.g., by speeding up load times)  
  • Salesforce Live Agent (Functionality)
    We use Salesforce Live Agent to enable us to live chat with you with on xero.com
  • Marketo (Analytics and functionality)
    We use Marketo as a marketing automation platform so we can personalise your experience with us
  • Adobe Target (Customisation)
    We use Adobe Target as an A/B platform so we can test the effectiveness of different experiences
  • Facebook (Analytics)
    We use Facebook as a medium to talk to customers and to measure effectiveness of campaigns
  • LinkedIn (Analytics)
    We use LinkedIn as a medium to talk to customers and to measure effectiveness of campaigns
  • Twitter (Analytics)
    We use Twitter as a medium to talk to customers and to measure effectiveness of campaigns
  • DoubleClick (Analytics)
    We use DoubleClick to help manage our digital marketing activities
  • Hotjar (Analytics)
    We use hotjar to measure and understand the user experience
  • Outbrain (Analytics)
    We use Outbrain as a medium to help reach new users and measure effectiveness of such campaigns
  • Floodlight (Analytics)
    We use Floodlight to help measure effectiveness of campaigns

Why we use cookies

How can you control cookies?

You can accept or reject cookies by amending your web browser controls. Because they’re important, our websites and services might not work like they’re supposed to, and in some cases, might not work at all, if you decide to reject our cookies.

Most advertising networks also offer you the option to opt out of targeted advertising. For more info, visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

You can manage your cookie settings by following your browser's instructions. Here are some links that might be of assistance: