Xero Awards 2021

Celebrating the talented professionals leading the way.

This year, more than ever, we want to recognise and award those who go above and beyond to make a difference. Join us for the Xero Awards 2021, an online event with all the pizzaz and excitement of an in-person awards ceremony.

Nominations are now closed

The path to prestige


1st October

Xero Awards launch


31st October

Xero Awards nominations close


26th November

Finalists announced


3rd March

Winners announced

Why enter the Xero Awards 2021?

The Xero Awards recognises and rewards excellence among our accounting, bookkeeping and app partners. It’s a chance to celebrate the role you’ve played in helping small businesses adapt and thrive in the UK, Ireland and South Africa.

This accolade shows the rest of the industry and your clients that you are at the top of your game.

What’s more, finalists and winners will receive opportunities to promote their practice.


As a finalist, you'll receive:

  • A featured space in the Xero blog, in promotional emails from Xero and other PR opportunities, all of which will help you promote your business to thousands of potential clients.

  • Marketing assets to help you promote your success, including social tiles, website badges and a certificate.

  • Unlimited invites to the winners’ broadcast ceremony so your entire firm can join (as well as family and friends).

As a winner, you’ll also get:

  • A premium listing on the Xero Advisor Directory to receive leads from prospective clients looking for award-winning accountants.

  • A spot in our Xero Award media week to record your acceptance speech and be interviewed.

  • Your winners’ trophy to proudly display.

  • Even more recognition when you’re featured on our winners’ landing page.

Xero Awards at yours

Nothing stops us from celebrating our accountants, bookkeepers and app partners – not even these challenging times. This year, we’re going online so wherever you’re joining us from – your sofa, kitchen counter, dining table or anywhere else – it’s going to be a night to remember.


Judging process and criteria

This year, as ever, our judging process will be impartial and transparent. We’re delighted to announce three new industry experts as guest judges who’ll join the Xero Leadership team members on the panel. Learn more about our judges and their process on the judging page.

Learn more

Award categories

Applications for the Xero Awards have now closed.

Check out the awards categories and criteria in dropdown boxes below.



Xero Most Valued Professional Award*

Our highest honour and most prestigious award recognises an individual who is a Xero advocate through and through, someone who demonstrates passion and willingness to help support the accounting community and is also generous in offering invaluable insights and feedback on Xero product developments.

*This award is not open for applications and the winner will be chosen by the Xero judging panel.

Two new 'Human Awards'

The global pandemic has thrown millions of lives into chaos, causing unprecedented challenges for small businesses and communities around the world. These awards recognise those that have responded to the crisis by rallying around their clients or community to steer them through the turbulence, or those who always go the extra mile to look after their people before the pandemic.   


People's Choice Award

This new award gives your clients the opportunity to thank you (their Xero accountant) for going the extra mile this year. 

Encourage your clients to nominate you for your exceptional service. The UK partner who receives the highest number of nominations will be crowned.

Use the email template and social assets below to ask your clients to nominate you.

Download assets

Community Impact Award

Judged by our UK charity partner, Samaritans, this new award honours a Xero accounting or bookkeeping partner who has gone to great lengths to help an individual, a group or community in need and making a difference to people’s lives.

Nominate your accountant or bookkeeper for the People’s Choice Award

Calling all businesses — if you think your Xero accountant deserves to win the award, nominate them for the People’s Choice award. This award is decided entirely by you.

We’re looking for accountants who have gone above and beyond to help you and your business over the last 12 months. The Xero accountant who receives the most nominations will win. To nominate, submit an entry of up to 250 words by clicking the button below, outlining why you think they deserve to win.


UK Partner Awards

Ireland and South Africa Partner and App Awards

UK App Awards


Get your 'Plan for success' pack

Download your entry support pack to help you with your application. You’ll find the relevant timelines, advice from the judges and details about what happens if you become a finalist or winner.

UK Partner Awards
EMEA Awards
UK App Awards

2020 Award Winners

Last year’s awards were handed out at an evening of celebration at Electric Brixton. Visit last year's Xero Awards page below to see the full list of winners. 

Winners list