Media releasePublished on 13 June 2024

Xero unveils breakthrough tech behind Just Ask Xero to improve accuracy of accounting tasks

GenAI-powered JAX beta coming soon will help small businesses complete accounting tasks wherever they are

London — 12 June, 2024Xero, the global small business platform, today unveiled at Xerocon London, groundbreaking technology underpinning its upcoming AI-powered smart business companion Just Ask Xero (JAX). The proprietary technology helps ensure greater accuracy while using AI in the accounting process.

JAX, available in beta in August, will help small businesses and their advisors run their business more efficiently. Customers and accounting and bookkeeping partners will be able to ‘Just Ask Xero’ to complete tasks like generating an invoice or editing a quote, either in Xero or other commonly used apps and devices that businesses use day-to-day, such as mobile, WhatsApp and email. See the JAX demo here.

Diya Jolly, Chief Product and Technology Officer at Xero said: “We are making steps towards delivering on our product vision – to reimagine accounting through AI and mobile. Small business owners are rarely in one place, or using just one tool. Through GenAI and mobile, it's now possible to really change accounting for small businesses so that it’s where their work is — in the office, on the move, on their computer or on their smartphone. With powerful, smarter AI like JAX answering our customers’ most important questions, we’re making the most critical business tasks available to business owners in the most important place — wherever they work.”

New technology-boosting accuracy in Just Ask Xero

Xero unveiled its first-of-its-kind technology that works under the hood of JAX. The proprietary technology ensures far greater accuracy than other AI models that only rely on large language models (LLMs). It uses a control system to ensure the data that’s fed to the LLMs is only related to the relevant task, such as quoting an invoice.

“It's critical to ensure accuracy in accounting tasks, which means using GenAI presents a unique challenge. LLMs are incredibly powerful yet can be flawed. When they are ungrounded and don't have access to the right information in context, they can make up data points. In accounting, we can't make up information. That’s why implementing a technology like this is so groundbreaking for the accounting industry. It puts the right guardrails in place around the AI to ensure Xero customers using AI for accounting tasks can trust the precision and accuracy of JAX,” Jolly said.

Additionally, the new proprietary technology provides data security in line with broader Xero platform measures. It ensures the LLMs only receive data that the user has given Xero permission to access, and keeps the data safely within the platform.

JAX will help small businesses answer questions about their finances and anticipate other tasks that may follow, making it easier to stay on top of their cash flow and make informed decisions with the help of their advisors. Small businesses can express interest in joining the JAX beta here.

Other new GenAI developments in Xero

Xero introduced other GenAI developments including:

  • Embedded new generative AI-powered help content summaries inside the Xero platform to surface accurate answers, faster
  • Launched generated answers in Xero Central, the customer support and learning site, which reduced search times by approximately 40%
  • Rolled out an AI-powered setup guide for those onboarding to Xero, providing all new users with relevant answers and information as they set up their Xero dashboard and get started in the product

New guides to help small businesses and advisors take actionable steps on AI

To help small businesses and their advisors embrace AI and understand how it can positively impact their business, Xero has published tailored AI guides for small businesses, accountants and bookkeepers. The guides summarise relevant AI updates, practical ways to get started with AI, and showcase small businesses and advisors successfully implementing AI in their business.

“Small businesses and their advisors make hundreds of decisions to complete even the simplest tasks. Generative AI can be a powerful companion to help them run their businesses more efficiently and automate back office tasks,” Jolly said. “We want to partner with our customers to help them navigate this wave of AI innovation so they can maximise its benefits in their businesses. That’s why we’re providing education resources and building a business companion they can rely on not just as a creative tool, but they can feel confident is accurate and secure for their accounting tasks.”


Media Contact

Abby Hempfling | +61 450 769 337 |

About Xero

Xero is a global small business platform with 4.2 million subscribers. Xero’s smart tools help small businesses and their advisors to manage core accounting functions like tax and bank reconciliation, and complete other important small business tasks like payroll and payments. Xero’s extensive ecosystem of connected apps and connections to banks and other financial institutions provide a range of solutions from within Xero’s open platform to help small businesses run their business and manage their finances more efficiently.

For all media enquiries, please contact the Xero media team.

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