At Xero, we’re dedicated to improving the lives of small business owners everywhere. More than 500,000 subscribers in Australia rely on our cloud-based accounting software to manage their finances every day.
Our close relationship with small businesses gives us unique insights into the challenges they face. These include getting paid on time, maintaining positive cash flow, and hiring staff. We want to help small businesses in each of these areas.
With that goal in mind, we’re sharing some of our observations through Xero Small Business Insights. It’s our hope that with this data in hand, policymakers and large enterprises can make more informed decisions that benefit the small business economy.
Xero Small Business Insights is a snapshot of the sector’s health, updated monthly. Its metrics are based on anonymised, aggregated data drawn from hundreds of thousands of our subscribers. The result is a picture of business conditions that’s more accurate than most private surveys, which have a far smaller sample size, and more frequently updated than most ABS data on small business.
We’re proud to be supported by KPMG Enterprise in this effort. KPMG Enterprise provides a specialist full service offering to the mid-market across Tax, Audit and Advisory, helping small to medium size businesses fulfil their objectives and ambitions and are backed by the global expertise and resources of KPMG. We’ve worked closely with their team in identifying the metrics showcased in Xero Small Business Insights that best capture the health of Australian small businesses.
Rounding out the Xero data is commentary from business journalists and KPMG, as well as the voices of small businesses themselves. We hope that a deeper understanding of the small business economy will produce better conditions for every business owner. Given that small businesses generate a fifth of GDP, we believe the mission is important for all Australians.