Xero Appoints Maninder Sawhney as Chief Business Officer
Deeply experienced global technology go-to-market leader to join from Adobe
WELLINGTON — 8 July 2026 —Xero, the global small business platform, today announced the appointment of Maninder Sawhney as Chief Business Officer (CBO), effective 3 August 2026.
Maninder will lead Xero's global go-to-market strategy and execution, bringing together sales, marketing, business development and customer experience to accelerate growth and deepen Xero's focus on its customers.
Maninder will join Xero from Adobe, where he spent more than 15 years, most recently as Senior Vice President, Go-to-Market & Sales for Adobe's Creativity & Productivity business, leading global commercial strategy across digital, phone, reseller and direct channels, serving consumer, small business, corporate and education customers.
Known for a highly analytical, data-driven approach to strategy and execution at scale, Maninder played a central role in several of Adobe's major business transformations. Before Adobe, he worked as a technology and strategy consultant, advising clients through large-scale digital and business transformations.
Xero CEO Sukhinder Singh Cassidy said: "Maninder is exactly the data driven, agile and deeply experienced leader I wanted for this role as we move into our next chapter of growth. He also brings deep, global multi-channel go-to-market expertise, a relentless focus on the customer, and a track record of driving growth at significant scale. Bringing our sales, marketing, business development and customer experience teams together under one leader is a deliberate move toward simplicity and speed, so we can make better decisions, faster, for our customers. I'm thrilled to welcome Maninder to Xero and to our executive leadership team."
Maninder Sawhney, incoming Xero CBO, commented: "Xero is a company with real purpose and a clear opportunity to help small businesses and their advisors thrive and I look forward to strengthening its ability to continue to deliver on that promise. I'm especially excited by how Xero is using AI to give small businesses and their advisors smarter tools and more time for what matters, in direct service of that purpose. Xero's global platform and customer-first culture are a rare combination, and I look forward to working with the team to drive even more value for customers and partners."
Maninder holds a Master of Science in Industrial Engineering from the University of Texas at Arlington. He is based in the San Francisco Bay Area.
ENDS
Media Contact
Simon Fitzgerald
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About Xero
Xero is a global small business platform that helps customers supercharge their business by bringing together the most important small business tools, including accounting, payroll and payments — on one platform. Xero’s powerful platform helps customers automate routine tasks, get timely insights, and connects them with their data, their apps, and their accountant or bookkeeper so they can focus on what really matters. Trusted by millions of small businesses and accountants and bookkeepers globally, Xero makes life better for people in small business, their advisors, and communities around the world. For further information, please visit xero.com.
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