Syft Analytics: Delivering real-time insights and numbers that matter

When Xero announced its acquisition of Syft Analytics, the team at My Accounts saw an opportunity to put forward numbers that matter. What started as a curiosity quickly became a core part of the firm's strategy. Noel Tiufino, is the Managing Director from My Accounts, who are a bookkeeping service based in Sydney, delivering their services to small businesses across Australia and Xero embarked on an interview with Noel, to understand how Syft has helped him and his practice

For years, they’d been focused on delivering high-quality bookkeeping and advisory services, with around 40 staff serving well over 200 small businesses. Like many fast-growing practices, they were starting to feel the strain. With ambitious growth plans and a lean team, they needed a smarter, more scalable way to deliver reporting and insights to clients without drowning in admin.

“I heard about Syft through the Xero acquisition and knew we were jumping on. Before using Syft, everything was all over the place. We had reporting stacks here, Excel docs there.”

From the very beginning, the focus was on using Syft to standardise client offerings, reduce manual work, and strengthen the advisory and reporting side of the business. The team have begun rolling out Syft across their clients and are embedding it directly into their business model.

“It’s part of our business plan, without exception to have a Xero and Syft plan for every single client.”

This wasn’t just curiosity. It was a strategic move. The firm was growing fast, and with ambitious goals to 3x their size, they knew they couldn’t rely on manual processes or throw more people at the problem. They needed a way to work smarter, create more efficiencies, while delivering strong but meaningful insights and Syft became a core part of that plan.

By automating reporting, building richer insights, and introducing AI-powered commentary, the practice drastically reduced time spent on admin. What used to take days was now done in hours.

“The amount of time that Syft will save us is akin to 17 % growth without additional staff.”

A new approach to advisory

At the heart of My Accounts philosophy is a simple idea: good business decisions come from good data.

“Our base theory is that you can't make sound business decisions without relying on the data first and foremost. And the data being more enriched via Syft is helping them make better decisions, full stop.”

By integrating Syft with Xero across their client base, the team was able to instantly elevate the quality of their reporting, making it easier to spot trends, forecast cash flow, and deliver actionable insights in a fraction of the time.

“Across the month, I’d say rolling out Syft has saved us about 75% of our management reporting time.” The support that the Syft team has provided to our team has been really good. We feel like we're their only customer, which I know is not the case. But we feel like we're nagging them, hey, can you help us with this? Help us with that. And they've just been there.”

For My Accounts it’s been about working smarter and finding time efficiencies. For some clients, the difference was dramatic. Where they once spent over 400 hours a month on reporting and admin, Syft helped them cut that down to 200.

“Part of the business plan is to reduce that time from, say, 400 down to 200 hours and that’s significant. We’re looking to grow without the need to hire more people because we’re saving those hours.”

Tangible client impact

But the benefits weren’t just internal. Clients immediately noticed the difference too. With Syft, the data was clearer, the insights were deeper, and the reports told a more compelling story.

“You can see the tangible impression it leaves upon clients. The raised eyebrows of, ‘I’m impressed with this.’ That’s easily the most rewarding.”

“It’s part of our business plan, without exception to have a Syft and Xero plan for every single client.”

As My Accounts continue to scale, Syft and Xero are no longer just tools to them, they’re part of the practices’ everyday operations. Together, they’ve helped lay the foundation for faster growth, deeper client relationships, and smarter decision-making at every level.