Using data responsibly
Understand how powerful data can be and how to share it, protect it, keep it private, and use it responsibly.
Harness the power of data
Data can transform the way you do business, delivering benefits that help you run your business better, reduce manual toil, grow and thrive.
Retain control of data
Education is key to understanding how to retain control of data while using it to your advantage and delivering value to your business.
Take the quiz to assess your data personality
Taking responsibility for data moves through stages of maturity. Find out if you’re a hatchling, fledgling, juvenile, or mature eagle.Take the quiz
Data use resources for your business
Find resources and best practices to enhance your knowledge of the challenges and benefits of responsible data use.
Responsible data use survey: our key findings
Here are the key findings of the 2021 Xero survey on responsible data use.
Responsible data use: what is it and why is it so important?
Dr Kendra Vant explains responsible data use, what it means at Xero, and why it’s important for every small business.
Five steps to create a responsible data use policy
Xero responsible data use advisory council member Maribel Lopez outlines how to create a data use policy for your business.
Here’s why business owners need to care about terms and conditions
By Laura Jackson, Xero responsible data use council member and owner of Popcorn Shed
Responsible data use: Glossary of terms
This glossary of terms is designed to help you better understand topics related to data use.
Love at first byte
Choosing a business solution partner can also have long-lasting consequences, so make sure you choose well.
Short videos on responsible data use
The short videos offer tips and key takeaways gained from experience by people with expertise in responsible data use.
Data and privacy tips
Aaron Wittman of XBert shares some data and privacy tips for controlling your data and seeing how it’s used.
Four steps towards data protection
Learn why Wyndi and Eli Tagi from WE Accounting see data as a taonga, a treasure in Māori
Monetising data ethically
Watch a panel discussion moderated by Xero’s Kendra Vant with members of Xero’s data use advisory council.
Navigating data collection and privacy
Learn more about data collection and how to treat your customers’ data with respect.
Think about the information lifecycle of data
Anna Johnston of Salinger Privacy shares her top piece of privacy compliance advice for small business owners.
Watch Anna Johnston's privacy compliance advice video on YouTube
Focus on choice and be transparent
Maribel Lopez of Lopez Research shares her best piece of data privacy advice for small business owners.
Xero responsible data use advisory council
This global council brings us practical insights, up-to-date information, and best practice about small business and responsible data use.
Responsible data use advisory council members
Council members are subject matter experts and thought leaders from within Xero, and externally from our community and the industry.
Anna Johnston, founder and Principal of Salinger Privacy
Recognised globally for her work in shaping the future of privacy and data protection, data ethics and data management issues.Find out more about Anna
Felicity Pereyra, founder of Elevate Strategies
Felicity optimises voter outreach using an analytics-informed approach. She’s a strategist with a passion for data ethics and privacy.See Felicity’s LinkedIn profile
Aaron Wittman, self-described geek who moved into management
Aaron’s passion has led him to build and patent software running in the top 10% of the largest financial institutions in the world.See Aaron’s LinkedIn profile
Eli Tagi, accountant, auditor and co-founder of We Accounting
Eli and wife Wyndi offer coaching, virtual CFO services, sit on boards, and more to help improve the stats for Māori and Pasifika people.More about Eli
Wyndi Tagi, CEO and co-founder of WE Accounting
Wyndi’s happiest place is helping Māori and Pasifika people run purpose-driven businesses that positively impact communities and thrive.More about Wyndi
Maribel Lopez of market research & strategy consultant firm Lopez Research
Maribel’s also the founder of the non-profit Data for Betterment, author of the book ’Right-time Experiences’ and a contributor to Forbes.More about Maribel
Laura Jackson, co-founder of award-winning gourmet brand, Popcorn Shed
Beginning in 2016 as a kitchen table startup, Popcorn Shed now exports to 20+ countries. Before that, Laura was a management consultant.More about Laura and Popcorn Shed
Dr Kendra Vant, EGM of data at Xero
Kendra heads a global team building data-driven products that harness AI and machine learning to solve complex business & industry problems.See Kendra’s LinkedIn profile
What our research says
A 2021 Xero survey found a significant knowledge gap amongst small business owners when it came to responsible data use and protection.Read the 2021 survey findings
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