Get future-ready with Modern Practice Playbook
This playbook combines data with real stories and tips to guide accountants and bookkeepers on building agile, scalable practices. Across four chapters – firm structure, AI, services and pricing – it reveals what top-performers are doing differently and where they're pointing the profession.

Exploring what sets top practices apart
Top-performing practices are redesigning elements of their entire operations to unlock the full value of AI and advisory.
AI powers productivity, saving time and money
AI tools save practices one day per week. And top performers experience money savings of $244,000 per year.
Advisory is where the profit lives
Advisory is ranked as the top earning service (tied with tax), yet just over half of practices provide it.
Top performers charge with confidence
Over 2.5× as likely to plan a price rise above 20%. For all, opportunity lies in moving to value-based models.
Your playbook starts here
Data tells you where the profession stands today. The people in these pages show you what's possible next. Download your copy.
You get to determine what’s next
‘The accounting and bookkeeping industries are evolving – you get to shape what's next.’
Charlie Sheppeard, EGM Strategy & Operations - Australia and New Zealand
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Join the Xero community of accountants and bookkeepers. Collaborate with your peers, support your clients and boost your practice.
