Stand out from the crowd
Your Xero partnership tells the world that you are a resource for small business. And your site should showcase this partnership – along with your talent, technology, and advisory focus. When prospective clients visit your site, they know that you will manage their accounting needs and save them time. Now they can dedicate their efforts on what they love … their business.
Start with the basics
Your website is a key marketing asset that should reflect your firm’s unique brand – and Xero complements your efforts. Always start with the basics to set the foundation for your site:
Ultimate goal of your site
Before diving into the page design, think about what your website should accomplish. Our guide – Build an effective website for your firm – helps structure your thinking.
SEO is even for accountants
Why SEO is crucial for accountants and bookkeepers is a short read that helps demystify the what and why of SEO. Our SEO guide for partners takes a closer look at how to maximize your SEO with the power of Xero.
From a pure business-growth perspective – every business needs a mobile site.
Put your page to work
Small business owners juggle multiple decisions, multiple times a day. So when they visit your page – they want answers, fast. That’s why it’s important to build your page from their perspective. Consider everything to help them take action. This puts their mind at ease and confirms their decision to work with you and Xero.
Why should I view this page?
Make them stop with a bold statement, fact or anecdote to pique their interest.
Why does your firm partner with Xero?
Show off a little (or a lot). Share your firm’s status level and advisor certification and how both can benefit them. You believe in Xero – now tell them why they should, too.
Resources: Reference the Brand Guidelines for Partners for examples to display your partnership.
Jump on their excitement about Xero and provide next steps.
Resources: Direct them to xero.com to learn more or to start their free 30-day trial.
Find your inspiration
Thanks to xero.com and the Partner Toolkit – you have access to a wealth of resources. So get ready, because it’s time to channel your inner creativity.
Image bank in the Partner Toolkit. Find the perfect product images for your page.
- Brand Guidelines for Partners in the Partner Toolkit. Leverage the Xero brand to strengthen your client presence.