Startup business plan

A thoughtful business plan sets out your goals, identifies the target market, and explains your vision to others. Download our startup business plan template to get started.

A startup owner making use of Xero’s startup business plan template

A customizable design

Change the template to suit your needs.

Specific business goals

Put your business goals front and centre, including your value proposition and target market.

Expert guidance

Use the template with confidence – it was designed by experts who know about starting a business.

A money saver

Don’t pay someone else – download and use our template for free!

Download the business plan template

Fill out the form for a downloadable business plan template. Your business plan doc is available as an editable pdf to use again and again.

Why use Xero’s startup business plan template

The template is your starting point – it’s an easier way to create a business plan that nails the essentials.

Funding and investment

Attract investors and secure loans with a comprehensive plan.

Market analysis

Know your industry, competitors, and customer behaviour.

Competitive advantage

Identify what makes your business stand out.

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What’s in a business plan?

Build a business plan for your startup business.

Here’s an example business plan that includes the important details, like:

  • Included
    A value proposition
  • Included
    Your target market
  • Included
    Budgets
  • Included
    Business milestones

FAQs about startup business plan templates

Review and update your business plan at least once a year. This’ll keep your business up with industry changes and financial trends, so you can adjust your value proposition (how you keep your customers happy) and your market position.

Review and update your business plan at least once a year. This’ll keep your business up with industry changes and financial trends, so you can adjust your value proposition (how you keep your customers happy) and your market position.

A business plan is an internal document that outlines your goals and business strategy. A business proposal is an external document that you’d prepare when asking for something specific – an investment in your business, for instance.

Download a business proposal template

A business plan is an internal document that outlines your goals and business strategy. A business proposal is an external document that you’d prepare when asking for something specific – an investment in your business, for instance.

Download a business proposal template

Yes – some templates are designed for specific purposes, like risk assessment or strategic planning. But all templates should a) cover the fundamental things that any business plan should include; and b) let you customize them to your business.

Download a business plan template suitable for any business

Yes – some templates are designed for specific purposes, like risk assessment or strategic planning. But all templates should a) cover the fundamental things that any business plan should include; and b) let you customize them to your business.

Download a business plan template suitable for any business

Definitely! You may think you’ve figured out your business’s vision, but only once you’ve put everything in writing can you see what’s missing and what needs work.

Definitely! You may think you’ve figured out your business’s vision, but only once you’ve put everything in writing can you see what’s missing and what needs work.

Accounting software for your startup

Work smarter, not harder, with Xero’s intuitive accounting software. Handle your financial admin your way.

  • Included
    Set up automatic bank feeds
  • Included
    Manage your finances away from your desk
  • Included
    Easily make online payments
  • Included
    Keep all your financial admin together
Find out more about Xero for startups
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Disclaimer

Xero does not provide accounting, tax, business or legal advice. This template has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business.

Start using Xero for free

Access Xero features for 30 days, then decide which plan best suits your business.