Giving small business a voice

The Xero Small Business Insights (SBI) program provides analysis of the sector’s health drawn from anonymised and aggregated data from hundreds of thousands of our subscribers. Xero is producing monthly metrics for the UK, Australia and New Zealand and publishing reports showing how a recovery will shape up.

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Tracking the impact of COVID-19

Each month we publish Xero SBI metrics on the impact of COVID-19 on the small business economy in the United Kingdom, Australia and New Zealand. These are vital insights to give small businesses a voice as policies are developed to help shape an economic recovery. These insights are based on hundreds of thousands of anonymised, aggregated subscriber records and small business statistics.

View our monthly global update

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Regional sites

For regional specific SBI information, please visit your local site below.

Pandemic Insights: Small Business Experience

This report shows what has happened to small businesses in New Zealand, Australia and the UK, as well as a look at North America and Asia from the onset of the pandemic until now. These early lessons can help guide  government policy over the coming months so it supports the small business recovery around the world.

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Emotional metrics: Small business mindsets during the pandemic

Our September 2020 paper goes beyond the numbers and statistics by highlighting the emotional state of mind of small business owners around the world. By understanding their sentiment and well being during this crisis period, there can be better support to manage the human impact of this pandemic.

Download the paper
XSBI report

Stay up-to-date

If you'd like to keep informed about Xero's Small Business Insights please send your name, email address and organization to

Keep calm and carry on supporting small businesses

Dr Kevin Mole, Associate Professor (Reader) of Enterprise at Warwick Business School, shares his thoughts on the impact of the pandemic on UK's SMEs.

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Blog - Keep calm and carry on supporting small businesses