Free business proposal template

These proposals are requested by clients with specific requirements, often through a formal request for proposal (RFP). These demand strict adherence to client specifications and expectations. To make your proposal more competitive, research the target market, emphasize your ethical practices, and showcase your staff’s expertise.

You might make these proposals after a conversation or an informal request from a prospective client. These proposals need to clearly define your client’s needs and your proposed solutions, and should include your unique value proposition (UVP) as part of your proposal format. Download and use this template as an informally solicited business proposal or project proposal example.

An unsolicited proposal doesn’t stem from a request, but presents new ideas or solutions to a potential client. An unsolicited proposal example might be a unique solution to a common industry problem.

A business proposal aims to persuade a client to buy a product or service; a business plan outlines the strategy for running a company. Proposals are typically used when pitching to potential clients or partners, and focus on problems and solutions. Business plans, however, are more common for internal stakeholders or investors. They describe business structure, market analysis, and long-term goals.

A business proposal is usually between 5 and 50 pages, depending on the project’s and the client’s requirements. Quality is more important than page count. Use clear, concise language and include an executive summary (much like an executive summary in a business plan) to quickly engage your prospect. Tailor the length to your audience: busy executives might prefer shorter proposals, while technical teams might expect more detail. Download one page and multi-page business proposals.

A proposal outline serves as a skeleton, setting up the final document for success. A well-organized outline demonstrates professionalism, and makes it easier for clients to understand and evaluate your offer. Break the proposal into clear sections, such as the cover page, a table of contents, executive summary, a problem statement, proposed solution, qualifications, timeline, budget, and a conclusion. Structure each section clearly with headings, subheadings, bullet points, and numbering to improve readability and help the reader quickly grasp your proposal.