Financial literacy resources for small business owners
New research from Xero reveals a notable gap in financial literacy among Canadian small business owners. This infographic looks at how people get started in business and the common challenges they face.

Understanding finances can be a challenge
Among the top challenges small business owners face after start up are optimizing tax strategies, managing cash flow, and interpreting financial metrics.

Businesses want to grow but find it challenging
Over half of Canadian business owners surveyed say building awareness and acquiring customers is their top non-financial challenge when starting out.

Few businesses plan for the unexpected
10% of small businesses have no plan in place for unexpected expenses while 16% have yet to recover from financial issues they’ve experienced.

Managing business finances
Here are some handy resources to help you get going when it comes to business finances.
Small business budgeting and forecasting
It’s time to run some numbers on your business idea. Budgeting and forecasting help with that.
Cash flow management: 5 rules for small businesses
Learn five simple rules to steady cash flow, cut stress, and keep your small business growing.
What a KPI means in business: key types and examples
Learn what KPI means in business and use simple metrics to track your goals, spot issues, and grow profit.
Growing your business
Building awareness and acquiring customers
Learn how to increase sales to old customers and new, and pick up selling tips from businesses like yours.
Digital marketing for small businesses: starter guide
Expert tips on affordable digital marketing strategies that drive real results.
Growing your business
Are you ready to give it your all and take your business to the next level? Let’s look at how to grow.
Adapting to change
Recession-proofing your business
Small business experts explain how to build a resilient business in a changing economy.