Agenda: Day 1 | Wednesday 20 July 2022
Register, spend time with exhibitors, and prepare for the day with your colleagues and coffee.
Join us to kick off Xerocon London with a welcome from Xero CEO, Steve Vamos.
Steve Vamos, Xero’s CEO, opens the event and shares his vision for Xero and the many steps taken to bring its aspirations to life. Hear from the Xero community with inspiring stories of innovation, agility and efforts to overcome the challenges of the past two years and the ways in which they have used the Xero platform and its many integrations and partnerships to take their business from strength to strength.
Sue Perkins takes us through some essential housekeeping.
In what will be his first Xerocon as managing director for the UK & EMEA, Alex von Schirmeister sits down with Rachael Powell, Chief Customer Officer to share his fresh perspective on what is happening in our economy, the changing role of the accountant, and Xero's role in supporting the community. The conversation will feature insights from recent research and conversations with our community.
A keynote presentation with our special guest, Deborah Meaden.
Morning tea, networking and exhibition time.
As preparations for MTD gain momentum across the region, even more change is afoot. In this session, Anna Curzon, Chief Product Officer shows you what’s driving some of the innovation in Xero’s product portfolio and how Xero plans to help you harness further change and transformation by thinking about the future before you need to and providing the right tools and insights to make doing the books more intuitive, connected and faster than ever before.
A conversation with special guests, Bex Smith and Fara Williams.
With Anna Curzon, Christian Brøndum, CEO Planday, and Mark Rees, Chief Technology Officer at Xero
Get refuelled, catch up with our exhibitors, and check out our product demos where we’ll delve deeper into the key product announcements from the morning’s keynotes.
Choose from four breakout sessions in each of the three time slots.
Making Tax Digital marks the start of HMRC’s 10-year digital strategy. Now that we’re two-years into this ambitious plan to create a fully digital economy, this session takes a look under the bonnet. We’ll hear from industry insiders who will discuss progress to-date, how tax ‘will just happen’, and what we can learn from countries leading the charge, such as Singapore and Estonia. We’ll also look at how you can make the most of this at your firm and what it means for the future of the profession. With Stuart Miller, Product Compliance and Industry Engagement Manager (UK Product); and Joanna Rowland, Director General for Transformation, HMRC.
Hear about the role of the advisor in getting small businesses finance-ready. One of the greatest challenges for small businesses is accessing capital when they need it most. In this session, we address whether there’s a small business funding gap and unpack the role of the accountant and bookkeeper in helping small businesses get ‘finance ready’. You’ll learn the role that advisors can play in this space and how to empower your clients with the skills and knowledge they need to get started on their finance journey.This session will ensure accountants and bookkeepers understand all the ways – from data to cash flow management – they can support their clients through Xero. With Leigh O'Neill, EGM, Financial Services; Katrin Herrling, Funding Xchange; Pamela Phillips, de Jong Phillips.
Accurate reporting is a must-have for any accounting or bookkeeping practice. That’s why we’ve updated our suite of reports with powerful customisations, so you can get quick access to answers and streamline your financial analysis. In this session, we’ll show you how much value is packed into our new reports and offer some useful tips to help you make the most out of reporting in Xero. With Tory Anderson, GM Reporting (Reporting & Insights); Jess Deadman, Senior Education Specialist; Javid Bensala, Education Specialist; Russell Frayne - Azets.
Xero is finding new ways to help sole traders manage their financial admin, so you can service them more efficiently. In this session, we’ll show you how to remove the headache from tax time for you and your self-employed clients, including how to make missing expense and income data a thing of the past. We’ll also share how you can improve your profitability while getting compliant with MTD for Income Tax Self Assessment (ITSA), ahead of those important deadlines. With John Coldicutt, Marketing Director, UK & EMEA; Ashley Driver, Project Manager; and Jess Deadman, Senior Education Specialist.
A sponsored session.
HMRC is making it easier for individuals and businesses to get their tax right. In this session, we’ll do a deep dive into Making Tax Digital (MTD) and show you how we’re building tools in Xero — including our new MTD for Income Tax Self Assessment pilot — to help you stay compliant and get ready for what’s coming next. With Amy Farr, Product Marketing Manager; Amy Noblett, Product Owner; and Sam See, Education Specialist.
With Colin Timmis, Country Manager – South Africa.
Hear about the macro issues shaping the industry's future. Accountants are facing a period of seismic change. From the evolving workforce, to growing cybersecurity threats, as well as the drive to digitalisation and sustainability, practices must adapt if they are to thrive in the future. Our panel, which includes experts in sustainability, security and more, will tackle some of the major issues impacting accountants both now and in the future, offering practical advice for how your firm can flourish in these changing times. With Kate Hayward, Commercial Director, UK & EMEA; Jo Copesake, Sales Director UK & EMEA; and Scott Johnson of Kung Fu Accounting.
A sponsored session.
Hear about collating, signing and sending vital documents within your tax workflow. Collecting signatures from clients on annual accounts, tax returns and other documents is a vital job. Document packs allows documents to be easily collated and electronically signed, directly from Xero Tax. In this session, you’ll learn how document packs has helped an advisor in their practice, and discover the latest improvements to Xero Tax. With Jane Mitchell – Global Relationship Manager; Ashley Stewart, Product Owner – Tax; Gareth Price, Product Owner Tax – MTD; and Andrew Housely of Square 1 Accounting.
We’re building beautiful tools to help small businesses create better workplaces. From the moment an employee joins, to when they’re paid and as a business grows, we’re making the most critical employee admin processes simpler and seamless, so business owners can focus on looking after their people and growing their business, while advisors can help them stay compliant and plan ahead. In this session, we’ll share tips to help your clients cut down on payroll processing with powerful time and attendance and scheduling solutions. With Zoe Wright, GM Product; Eva Castro and Myles White from Planday; and Annie Wagstaff, Education Specialist.
Learn why a strong employer brand is vital when you’re competing for talent from Jen Surtees, PX Director UK & EMEA. Huge environmental shifts in recent years have altered the expectations of employees today, heralding fundamental changes to the foundational pillars of HR. Spurred by the effects of climate change and the pandemic, through to the tragic death of George Floyd, employees, today more than ever, want to work for companies that care. From diversity, equity and inclusion, to employee benefits that matter, environmental impact strategies, wellbeing initiatives and more, get inspiration and practical takeaways on how to run a business that people want to work for.
Finish your day at the famous Xerocon party over at Old Billingsgate. There’ll be music, food, and lots of entertainment. It's your chance to catch up, make new friends, and have a great time!
Agenda: Day 2 | Thursday 21 July 2022
The exhibition hall is open.
Day 2 opens
Welcome to day two from Sue Perkins.
Hear from special guest Samantha Clarke.
At Xero we are creating a connection point - a centralized platform of apps and tools where the needs of small businesses and their advisors can be met, and unique problems can be solved. In this session, you will hear how Xero is building for the future through the partnerships that power the Xero platform. Discover how key app partners are plugging into the recently launched Xero App Store to build flexible, customizable solutions, and how Xero’s new financial services offerings are anticipating and solving customer challenges now and into the future.
Rachael Powell, Xero’s Chief Customer Officer talks with Alasdair McGill, co-founder of Ashton McGill, about how to overcome the barriers to digital adoption and shift the conversation beyond just tax and compliance to a true advisory discussion that can accelerate business success.
Morning tea, networking and exhibition time.
Choose from four breakout sessions in each of the two time slots.
Xero Practice Manager (XPM) integrates seamlessly with Xero and helps streamline your workflows and generate efficiencies. In this session, we’ll give you an insight into how our practice management software can help you assign work to staff, track and invoice time, and create customized reports to give you better insights into the performance of your practice. With Luis Sanchez Castillo, EGM Practice Management & Partner Experience; Sarah Pink, Partner Consulting Manager UK & EMEA; and Neil Sheehan, Accounting & Partner Education Manager.
Hear about apps and tools to extend your practice beyond core accounting. The beauty of the Xero small business platform is that you have the flexibility to add apps and tools into your clients’ workflows, so you can offer new, customized solutions and grow your practice. This session shows you how to build your own app stack with apps from the Xero App Store, and tailor your offering to suit clients within specific industry verticals such as retail, trades and hospitality. With James Coleman, Head of Partner Integrations; Lauren Harvey of Full Stop; and Aynsley Damery of Clarity.
Cash flow is the lifeblood of any small business, yet Xero Small Business Insights (XSBI) data shows that negative cash flow impacts more than 90% of small businesses in the UK. In this session, we’ll share the latest updates in Xero that will help your clients better manage the funds flowing in and out of their business, from preparing quotes and sending invoices, to getting paid and managing outgoing bills and expenses. With Katie Shea, EGM Product – Sales & Spend; Becca Smith, Education Team Lead; and Elizabeth Buckley, Education Specialist.
Being a successful leader today may require some serious relearning. What got you here may not be what’s needed to get you and your firm to the next level. What if the person at the top doesn’t need to have all the answers? Modern leadership is about building teams of people with different experiences, perspectives and expertise to problem-solve and execute at pace. Our role as leaders is changing, with more emphasis on setting a vision, building a culture and empowering our teams to do the best work of their lives. But how? In this session, we’ll provide examples and practical steps to help you lead with your heart for even greater business outcomes. With Tracy Smithers, Head of Brand and Customer Marketing, UK & EMEA.
Digital Transformation and migrating your practice to the cloud are often thought of as technology challenges, but are they? Hear from some experts in the accounting world who have digitally transformed their practices. Learn what has been key to their success and take away some practical tips and understand more about how they went from principle to practice. With Kat Bond, Head of Partner Consulting & Verticals, UK & EMEA; and Allan Davidson, Partner Consulting Lead.
Session sponsored by Pleo. Speaker TBC.
Presenter(s) to be confirmed.
We know that mental wellbeing is vitally important, but striking a balance between work and mental health can feel almost impossible. The past two years in particular have thrown up a previously unseen level of disruption and turmoil for small businesses. Our recent study discovered two out of five UK small business owners (40%) believe their business will recover financially before they recover emotionally and mentally from the pandemic. In this session, we’ll hear about some real-life examples and offer practical tips. With Sam Ducker, People Experience Business Partner, UK & EMEA; and Liz Crump, People Experience Business Partner, UK & EMEA.
Get refuelled, catch up with our exhibitors and check out our product demos where we’ll delve deeper into the key product announcements from the morning’s keynotes.
Xero UK senior leaders in conversation.
A closing message from Sue Perkins.