Millennial business owners are different from previous generations in one key way: they’ve been online almost all of their lives. We wanted to find out how they like to interact with their advisors and what they expect.
say that business success is about making more money
want to replace their current advisor
would pay an advisor so they could stop record keeping
Advisors are well placed to help millennial business owners
Millennial business owners are keen to enjoy the benefits of being in business, including making more money, expanding into new markets, and being less stressed out.
However, 21% found the biggest hurdle to success is in reducing costs, providing the perfect opportunity for proactive advisors to step in and help.