Xero named leader in IDC Report
"Xero offers fast-growing small businesses and their advisors a solution that provides deep cloud accounting functionality coupled with an ecosystem of 800+ third-party app partners to provide valuable access for small businesses to add point solutions as needed,” says Kevin M. Permenter, IDC Research Manager, Enterprise Applications.
SOURCE: "IDC MarketScape: Worldwide SaaS and Cloud-Enabled Small Business Finance and Accounting Applications 2020 Vendor Assessment", by Kevin Permenter, Frank Della Rosa, Shari Lava, April 2020, IDC # US45837020
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.