Xero's Partnership with Women in Football
Introducing our partnership with Women in Football (WIF). We champion women in business and football to dream bigger.
Game On content series: Kelly Newton - Nixi Body & Laura Youngson - Ida Sports, mentee and mentor duo from year one of the WIF Xero Small Business Programme.
Empower, mentor and succeed
In 2023, Xero partnered with Women in Football to create the WIF Xero Small Business Programme (formerly, The WIF Entrepreneur Mentorship Programme, powered by Xero). Through this, we support female founders to develop their business expertise, financial knowledge and professional networks.

A game of two halves
The first half builds enterprise skills and professional networks, while the second is one-to-one mentoring.
Fostering a community
A network of like minded women supporting each other to grow and develop the business side of the game.
Bridging the gap
A programme to celebrate women in business and football, and improve financial sustainability across both.
Learn more about our partnership
Women in Football (WIF) is a not-for-profit organisation, committed to driving gender equality in football, and developing a football industry where everyone can thrive and reach their full potential. WIF has a diverse and growing membership of over 10,000 women, men and non-binary members and an online community of over 90,000.
Find out moreWomen in Football (WIF) is a not-for-profit organisation, committed to driving gender equality in football, and developing a football industry where everyone can thrive and reach their full potential. WIF has a diverse and growing membership of over 10,000 women, men and non-binary members and an online community of over 90,000.
Find out moreWIF is the only network in the industry supporting career and business aspirations of women working in the game. The partnership has bridged the gap between football and financial sustainability in small business, providing a unique hands-on role for Xero to support women in small business and help them thrive.
WIF is the only network in the industry supporting career and business aspirations of women working in the game. The partnership has bridged the gap between football and financial sustainability in small business, providing a unique hands-on role for Xero to support women in small business and help them thrive.
Xero and WIF work together on a range of initiatives to enable and empower women within the football community to grow and succeed. The WIF Xero Small Business Programme equips participants with skills, knowledge, and networks to thrive. The first half delivers a series of workshops covering financial management, business growth, and inclusive leadership. The second half offers one-to-one mentoring, matching participants with WIF members who have built their own thriving businesses.
Xero and WIF work together on a range of initiatives to enable and empower women within the football community to grow and succeed. The WIF Xero Small Business Programme equips participants with skills, knowledge, and networks to thrive. The first half delivers a series of workshops covering financial management, business growth, and inclusive leadership. The second half offers one-to-one mentoring, matching participants with WIF members who have built their own thriving businesses.
If you are currently working in football, interested in working in football, or looking to expand your professional network, please register below to find out more about becoming a WIF member. Once your application is approved, you will have access to their vast network of women and men working in football across the board.
Find out moreIf you are currently working in football, interested in working in football, or looking to expand your professional network, please register below to find out more about becoming a WIF member. Once your application is approved, you will have access to their vast network of women and men working in football across the board.
Find out moreEquality in sport and financial sustainability are inescapably linked. We understand that when you invest in the women’s game, you invest in the bigger picture - enabling better financial and business management through clubs and club networks.
Equality in sport and financial sustainability are inescapably linked. We understand that when you invest in the women’s game, you invest in the bigger picture - enabling better financial and business management through clubs and club networks.
"We're delighted about our partnership with Xero, which was born out of bridging the gap with women's football, and creating financial sustainability in small business"
Yvonne Harrison, CEO of Women in Football

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