How to start a business from home in Indonesia

Published Monday 26 October 2026

Table of contents

• What kind of business can you start doing at home?
• Business ideas you can start from home
• How to start your own business from home: A step-by-step guide
• Common challenges and how to overcome them
• Tips and resources for a successful home business
• Manage your home business finances with Xero
• FAQs on starting a business from home

Key takeaways

• Get your Nomor Induk Berusaha (NIB) through Online Single Submission (OSS), where your risk tier sets the licences you need, and check local zoning rules.
• Create a dedicated workspace and separate business bank account to maintain clear boundaries between your personal and professional life while simplifying bookkeeping and tax compliance.
• Develop a simple one-page business plan that covers your product or service, target market, funding requirements, and sales goals to keep you focused on what matters most for your business success.
• Set up proper accounting systems early by tracking all income and expenses, using cloud-based accounting software, and working with an accountant to ensure you claim deductions and stay compliant with tax requirements.

What kind of business can you start doing at home?

A home-based business is any business where your home is the principal place of work. With digital tools making remote work easier than ever, starting a business from home is more achievable than it's ever been. In fact, the LocalIQ 2026 small business marketing trends report found that more than half (52%) of small businesses operate with a monthly marketing budget under US$1,000, or roughly Rp18 million.

That conversion uses Bank Indonesia's JISDOR reference rate, which stood at about Rp18,000 per US dollar on 20 October 2026, and the rate changes daily.

Whether you're looking for a side hustle, a full-time income, or a path to entrepreneurship, there's a home business idea for you. Popular options include:

• Creative services: copywriting, content writing, and graphic design, with 81% of small businesses that use AI now using it for content creation, according to LocalIQ.
• IT and tech: web design, app development
• Ecommerce: handmade products, dropshipping, selling on marketplaces like Etsy

Before you start, check your local zoning regulations to confirm you can legally operate a business from home. Some areas restrict certain business types in residential zones, and your licence needs depend on your activity's risk tier in the Online Single Submission (OSS) system.

If you'll have business visitors, familiarise yourself with safety requirements and consider liability insurance to protect yourself and your clients.

Business ideas you can start from home

Running a business from home opens up opportunities across many industries. Here are some profitable ideas to get you started, organised by category.

Service-based businesses

• Freelance writing and content creation: create blog posts, articles, and marketing copy for businesses
• Virtual assistance: provide administrative support to businesses remotely
• Bookkeeping services: help small businesses manage their financial records
• Consulting: offer expertise in your professional field to clients
• Social media management: manage social accounts and create content for businesses

If you have artistic skills, consider these creative business options.

Creative businesses

• Graphic design: create logos, marketing materials, and visual content
• Photography and videography: offer portrait, product, or event photography services
• Handmade crafts: create and sell jewellery, artwork, or home décor
• Online course creation: package your expertise into digital courses

Selling products online offers flexibility and scalability.

Ecommerce and retail

• Dropshipping: sell products online without holding inventory
• Print-on-demand: sell custom-designed merchandise produced on order
• Handmade goods on marketplaces: sell crafts on Etsy or similar platforms
• Reselling: source and sell vintage, thrifted, or curated items

Beyond these categories, other home business opportunities exist.

Additional opportunities

• Online tutoring: teach academic subjects or skills via video calls
• Pet sitting or dog walking: provide pet care services in your local area
• Home baking: sell baked goods once you hold an SPP-IRT (PIRT) home food production certificate

Many of these ideas work well as online businesses, offering lower startup costs, location flexibility, and access to a worldwide market. Not all businesses are permitted in residential areas, so check your local zoning laws before you begin.

How to start your own business from home: A step-by-step guide

Follow these steps to turn your home business idea into reality.

1. Develop your business idea

Developing your business idea means identifying a concept that matches your skills, excites you, and can generate income. If you don't have an obvious idea, consider these factors:

• Match your talents and skills: use your experience, qualifications, or special abilities. If you're good at baking, a home bakery could be a natural fit.
• Find something you're passionate about: excitement fuels energy and focus. Choose an idea that motivates you to keep going.
• Confirm the idea is viable: not every skill translates into profit. Research your market and competition to ensure there's demand.
• Check if you can operate from home: zoning laws may restrict certain businesses. Home food businesses (industri rumah tangga pangan) are often permitted, while catering businesses may require commercial facilities.

Don't discard any ideas during brainstorming. Wild or simple, they all have potential. Once you've confirmed your idea is viable and allowed in your area, move to the next step.

2. Write a business plan

A business plan describes your product or service, identifies your target customers, and explains how you'll turn sales into profit. Even a short plan helps you focus on what matters most.

Start with a one-page business plan. Keeping it brief ensures you'll actually finish it while covering the essentials:

• Product or service: what you're selling and why it meets a need
• Target market: who will buy from you and why
• Funding requirements: how much money you need to start
• Sales and marketing goals: how you'll attract customers
• Team: who will help you run the business

Download a one-page business plan template to get started.

3. Create a financial plan

A financial plan maps out how your business will make money and when it might become profitable. Most home businesses take time to turn a profit, so budget for a lean beginning.

Your financial plan should cover:

• Budgeting: estimate your costs and income to understand your path to profitability and whether you need funding. Learn about small business budgeting.
• Pricing: balance affordability for customers with profitability for you. Get guidance on common pricing strategies.
• Financing: determine how you'll fund your startup. Consider whether you need a loan or investment to cover initial costs.
• Paying yourself: work out what you can afford to pay yourself and how to avoid unexpected tax bills. Most small business owners start with modest pay, which aligns with LocalIQ research showing that businesses with 10 or fewer employees are more likely to have no full-time employees dedicated to areas like marketing.

4. Decide on a name, business entity and legal structure

After completing your business plan, you'll need to choose a name and legal structure for your business.

Naming your business

Choose a name that's memorable and clearly communicates what you do. Before committing, check availability through:

• a simple Google search
• the global brand database
• your local business naming authority

There are four ways to make your business name official:

• Entity name: protects your name at local or national level. May be required depending on your structure and location.
• Trademark: protects your business name, goods, and services legally.
• Trading name: lets you operate under a name other than your own. Doesn't provide legal protection but may be required by banks or government.
• Domain name: secures your business web address.

Once you've chosen a name, you'll need to decide on your business structure.

Choosing a business structure

Your business structure affects how you're taxed and your personal liability. The three main options are:

• Sole proprietorship: you and the business are legally the same entity. Simple to set up but you're personally liable for debts.
• Partnership: two or more people share ownership, profits, and liability.
• Company: a separate legal entity from its owners. Offers liability protection but involves more compliance requirements.

Consult with an accountant to choose the right structure for your situation.

Related articles: Types of business structure explained and Registering a business

5. Register and licence your business

Registering your business involves obtaining a government tax number and, depending on your location and business type, applying for specific licences and permits.

Common registrations and licences for home-based businesses in Indonesia include:

• Nomor Induk Berusaha (NIB): your official business identity, issued through OSS, which sorts businesses into four risk tiers that set the licences you need.
• Nomor Pokok Wajib Pajak (NPWP): for resident individuals, this is your 16-digit Nomor Induk Kependudukan (NIK), though holding one doesn't automatically make you a taxpayer.
• Employment licences: needed if you plan to hire staff.
• General business licences: may include professional trade licences depending on your industry.

Peraturan Pemerintah (PP) 28/2025, the regulation behind risk-based licensing in OSS, has been in force since 5 June 2025 and replaced PP 5/2021.

When you need an NPWP, activate your NIK online in Coretax at coretaxdjp.pajak.go.id, and your NPWP number and a PDF printout arrive by email.

Review your insurance needs as well. Common coverage for home businesses includes health insurance, home coverage, general liability, auto insurance, and business income insurance. Before you buy cover or borrow money, check that the provider is licensed with Otoritas Jasa Keuangan (OJK), Indonesia's financial services authority.

6. Set up your home office

Setting up your home office means creating a dedicated workspace that supports productivity and meets your business needs.

Follow these steps to create an effective workspace:

• Designate a specific area: choose a room or corner that will be your dedicated workspace. Consider whether you need extra space for inventory or equipment.
• Minimise distractions: keep your workspace quiet and roomy. A cramped or noisy spot will reduce your productivity.
• Invest in essentials: purchase suitable furniture, tools, and technology. If budget is tight, prioritise the items you need most and add others over time.

Related article: Practical tips for a mobile office

7. Set up small business accounting

Small business accounting involves tracking your income, expenses, and financial records to understand how your business is performing and stay compliant with tax requirements.

Set up your accounting system early by following these steps:

• Open a dedicated business bank account: separating business and personal finances simplifies bookkeeping and tax filing.
• Record all receipts and sales: track every business purchase and sale in one place. Your sales records also give you the turnover figure you'll need for tax.
• Use accounting software: cloud-based tools help you manage invoices, track expenses, and generate reports without spreadsheets.
• Work with an accountant: an accountant helps you claim deductions, estimate tax bills, and submit accurate returns.

Individuals, single-founder perseroan perorangan and domestic cooperatives with gross turnover up to Rp4.8 billion in a tax year can use the 0.5% final income tax for small businesses. PP 20/2026, in force from 22 April 2026, amended PP 55/2022 and no longer lists limited partnerships (CV), firma or limited companies (PT) as eligible; existing CV, firma and PT users can continue only until their earlier time limit ends.

If you're an individual, your first Rp500 million of turnover each tax year isn't taxed. For married couples who file separately or have a property-separation agreement, the Rp4.8 billion limit combines both spouses' turnover, including any perseroan perorangan they founded.

Since 1 October 2026, Shopee, Tokopedia, Lazada and Blibli have withheld 0.5% of domestic sellers' gross turnover as Article 22 income tax (PPh 22). The withholding base excludes value added tax (PPN) and tax on luxury goods (PPnBM), according to the tax office.

The amount withheld is a prepayment, so you can credit it against your income tax or count it towards your final tax. Individual sellers with turnover up to Rp500 million are exempt once they submit a statement letter, a separate step from the income tax facility.

These tax rules are current as of 20 October 2026, so check pajak.go.id or ask your accountant before you file.

Related article: An intro to small business accounting

8. Create a marketing plan

A marketing plan defines how you'll promote your products or services and reach your target customers. It turns your business goals into actionable marketing activities.

Create your marketing plan by following these steps:

1. Analyse the market: conduct a SWOT analysis (strengths, weaknesses, opportunities, threats) to understand where your business fits and how you can differentiate.
2. Set your goals: make them specific, measurable, achievable, relevant, and time-bound (SMART).
3. Choose your marketing channels: select activities that reach your target audience. For home businesses, social media accounts and a website are often essential starting points, with research showing that over 90% of small businesses using Facebook for social media marketing, according to LocalIQ.
4. Set your budget: know how much you can spend. This shapes which tactics are realistic for your business.
5. Track and adjust: monitor campaign performance and measure return on each rupiah spent. When something isn't working, redirect your resources to more effective tactics.

Starting a home business comes with its own set of obstacles.

Common challenges and how to overcome them

Every home business owner faces obstacles. Planning ahead and building resilience helps you overcome them.

Here are common challenges and how to address them:

• Lack of financial resources: confirm you can afford startup costs while meeting personal expenses. Consider a loan or business partner if you need additional funding.
• Regulations and red tape: obtain the correct permits and licences before launching. Consult with experts if requirements are unclear.
• Interruptions from family and friends: set clear boundaries so others know not to interrupt during business hours. Avoid working around the clock just because your office is at home.
• Feeling isolated: working alone can feel lonely. Join professional groups, attend networking events, or work from a café or coworking space occasionally.

Beyond overcoming challenges, having the right resources can accelerate your success.

Tips and resources for a successful home business

The right resources make launching your home business easier. Use these tools to plan, track finances, and stay informed:

• Business plan template: download this free template with a how-to guide to structure your business idea.
• Cash flow forecast template: use this free template to track expected costs against cash reserves and determine if you need funding.
• Small business trends report: explore this stat-packed report on issues affecting small businesses worldwide.

With the right tools, managing your home business becomes much simpler.

Manage your home business finances with Xero

Running a successful home business means staying on top of your finances from day one. Xero's cloud-based accounting software makes it easy to track income and expenses, create professional invoices, reconcile bank transactions, and understand your cash flow from your home office.

Whether you're just starting out or ready to grow, Xero gives you the financial clarity and tools you need to expand with confidence. Automated features and real-time reporting mean you'll spend less time on bookkeeping and more time building your business.

Ready to simplify your home business accounting? Get one month free and see how Xero can support your journey.

FAQs on starting a business from home

Here are answers to common questions about launching a home-based business.

What is the best business to start from home?

The best home business matches your skills, interests and budget. Service-based businesses like freelance writing and consulting typically have low startup costs and can launch quickly.

How much does it cost to start a home business?

Startup costs vary widely by business type: service-based businesses can often start with a few million rupiah for basic equipment, a website and licences. Ecommerce or product-based businesses may need more for inventory and initial marketing.

Do I need a licence to run a business from home?

In most cases, yes: in Indonesia, you register for an NIB through OSS, and your activity's risk tier decides which other licences apply. Your local government business office can confirm the specific requirements in your area.

Can I run any business from my home?

Not always, because zoning laws restrict certain business types in residential areas. Businesses that generate heavy traffic or noise, or that need commercial equipment, may not be permitted.

How long does it take to start a home business?

A simple service business can often be up and running within a few weeks. Businesses that need permits, inventory or more complex setup may take a few months.