It’s your business: a Xero report

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This Xero report deep-dives into the psyche of Australian entrepreneurs, uncovering insights into what motivates them, where they turn for support, and what opportunities lie ahead. It explores the different types of entrepreneurial archetypes and how they define success on their own terms.

The cover of the ‘It’s your business' report

Redefining success in today’s world

From working less and earning more to staying small or growing fast, the hopes and desires of today’s entrepreneurs are vast and varied. While the majority of entrepreneurs consider themselves successful (48%) or on their way to achieving success (48%), what does this look like?

  • Included
    For lifestyle entrepreneurs, success is finding freedom, purpose, and spending time doing what they love.
  • Included
    For ambitious achievers, success means accelerated growth and building wealth, a beloved brand and a legacy.
  • Included
    For situational founders, success looks like freedom, sustained growth, and being financially rewarded.
A photo of Nabula El Mourid, the founder of Supermarket Swap, unpacking groceries.

‘It’s your business’ the podcast

Hear the report highlights and analysis by pressing play on our exclusive podcast episode.

Listen here
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Why aren’t more entrepreneurs dreaming big?

The world is smaller than ever, and yet, less than a fifth of small business owners (17%) have aspirations to expand internationally. Why? Global uncertainty and market fluctuations could be curbing their appetite for risk, with almost one in two (47%) concerned about economic uncertainty.

A graphic illustration of a rocket ship taking off.

Uncovering the impact of advisory

Most business owners rely on advisors (86%), but why are these relationships so important? As well as being more likely to report revenue increases, entrepreneurs who work with an advisor are also more likely to feel confident, showing that the benefits of advisory extend beyond the bottom line.

An advisor meets with his client. They analyse what’s on the computer screen in front of them.

Supporting small businesses to thrive

Business owners can sometimes feel like they're working in isolation, so it’s heartening to know that many entrepreneurs (79%) have a support network. However, more help is always needed. The report offers ideas and tips on how small businesses can access the help they need.

A graphic illustration of four hands high-fiving in a group.

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