Limited time only
90% off your plan for your first 6 months

Offer ends 30 June 2026. Terms apply

Hannah and Mollie, Must Love

In order to taste this duo’s success, you Must Love ice cream

Must Love Header

This is bananas

Best friends, Hannah and Mollie, added a spoonful of sugar to their friendship when they founded Must Love. Together, they whip up a range of dairy free ice cream, sold in pints or novelty bars — and to top it off, they even make their own sprinkles.

The pair met when they were studying at UC Berkeley. They bonded over many things – one being their lactose intolerance. One day, Mollie whipped up a frozen banana soft serve for Hannah and the rest is history. It tasted so good, they felt obliged to share it with the world. And what started as a banana based line of pints and novelties has since spiraled to include a range of oat milk delicacies.

Playing it cool

Hannah and Mollie had always wanted to start a business, and when their ice cream left a lasting impression, something clicked. They realized they had a product they could make together, in a company they could build together. And having the opportunity to build a business with your best friend was the cherry on top.

As well as their support of each other, they’ve also had the help of their loved ones. But when they first started out, they remember hand packing every single pint themselves. At this time, they were also manually managing their finances. They hadn’t yet discovered the time saving attributes of Xero’s accounting software - but once they did, everything changed.

A step in the right direction

Mollie was using an Excel spreadsheet to keep track of costs, but as soon as they started selling at markets, they knew that wasn’t going to work. And as Must Love continued to grow, so did their relationship with Xero.

Xero stood out to us as software that would work for us, but also grow with us. It’s really helped with inventory, planning and management. Not just from an inventory perspective, but even in terms of managing people

Hannah and Mollie, Must Love

Hannah and Mollie have also noticed that Xero learns with them, and picks up on what works best for their business. It helps them make the most delicious choices for their business.

Eric Stevens

The social network

Similar to Hannah and Mollie’s personal network, they’ve also built a great digital network, which has added great value to Must Love.

The ability to integrate the apps they use for Must Love with Xero is a favorite feature, which has added great value to their business. The confidence Hannah and Mollie have in Xero is a welcome addition to the confidence they have in each other. Because that’s ultimately what drives their passion – and it’s made their journey even sweeter.

Our business is more complicated than you’d think. There’s a lot of moving parts and Xero has streamlined our business a ton. Having software that supports the tracking accounting process gives us a lot of confidence.

Hannah and Mollie, Must Love

Claire’s hands working on a financial screen in her computer.

Explore more

See how our customers are making the world a more beautiful place

See how accounting software can work for you

You can learn more about Must Love on their website.

Pay your bills at no extra cost

Free standard ACH bill payments are now included in Xero business plans.*

Early

$2.50 per month

for the first 6 months

Then $25 per month

An easy financial foundation - track cash flow with the essentials.

  • Included
    Send quotes and 20 invoices†
  • Included
    Accept online invoice payments^
  • Included
    5 bills
  • Included
    Reconcile bank transactions
  • Included
    Smart Document Capture
  • Included
    View real-time reports
  • Included
    W-9 + 1099 management
  • Included
    Sales tax
  • Included
    Visualize performance with basic graphs
  • Included
    30 day cash flow forecast
  • Included
    Make online bill payments†† (Free ACH)

Growing

$5.50 per month

for the first 6 months

Then $55 per month

Go beyond the basics - automate tasks and access performance dashboards.

  • Included
    Send invoices and quotes
  • Included
    Accept online invoice payments^
  • Included
    Automate bill entry and track bills
  • Included
    Auto-reconcile bank transactions (Beta)
  • Included
    Smart Document Capture
  • Included
    View real-time reports
  • Included
    W-9 + 1099 management
  • Included
    Sales tax
  • Included
    Visualize performance with graphs
  • Included
    60 day cash flow forecast
  • Included
    Make online bill payments†† (Free ACH)
  • Included
    Customize performance dashboards
  • Included
    Tailored financial health scorecards

Forecast with clarity

Forecast with clarity

Established

$9 per month

for the first 6 months

Then $90 per month

Future proof your scaling business - with advanced tools and analytics.

  • Included
    Send invoices and quotes
  • Included
    Accept online invoice payments^
  • Included
    Automate bill entry and track bills
  • Included
    Auto-reconcile bank transactions (Beta)
  • Included
    Smart Document Capture
  • Included
    View real-time reports
  • Included
    W-9 + 1099 management
  • Included
    Sales tax
  • Included
    Visualize performance with graphs
  • Included
    180 day cash flow forecast
  • Included
    Make online bill payments†† (Free ACH)
  • Included
    Customize performance dashboards
  • Included
    Tailored financial health scorecards
  • Included
    Analyze KPIs and ratios
  • Included
    Use multiple currencies
  • Included
    Track time and costs for projects
  • Included
    Employee expense and mileage claims
  • Included
    Benchmark against the industry

Get one month free

Sign up to any Xero plan, and we will give you the first month free.

*Fees apply for other payment methods.