Learn about the Allinial Global co-marketing fund and its benefits
The Allinial Global co-marketing fund is available to all Allinial Global member firms. Find out about how to apply.
Before you apply, it’s important to read and understand the following requirements:
Eligibility requirements:
To be eligible for funding, you must:
- Be an Allinial Global firm that has signed a local adoption agreement and become a Xero global partner. If you are not a global partner you can find out more about becoming a Xero global partner. Each Allinial Global firm that has signed a local adoption agreement to become a Xero global partner will be entitled to $2,000 USD funding for marketing. We’ll cover up to 50% of the cost of approved marketing activities up to the $2,000 USD limit.
- Apply for funding before 31 March 2024.
FAQs
How much funding is available?
We’ll cover up to 50% of your approved marketing activity (including local taxes) up to the limit of $2,000 USD until 31 March 2024. Funding can go towards more than one marketing activity, but can’t total more than $2,000 USD.
Once approved, what supporting documents are required?
Make sure you have the following:
- An invoice for the marketing activity (max $2,000 USD including local taxes)*
- Paid vendor invoices
- A link, photo, or screenshot of your completed marketing activity
First-time applicants from the United States will need:
- Your firm’s W-9
- Bank details in the form of an internet banking screenshot (this needs to state the company’s name and the bank account), a copy of a bank deposit slip, voided check, or a copy of bank statements
*Please address invoices to: Xero Inc., 1615 Platte Street Denver, CO 80202. Payment terms are Net30. US partners pay in USD.
What marketing activities will be approved?
There are a number of other activities that qualify for funding. At a minimum, all marketing activity must include the Xero global partner logo.
What marketing activities will not be approved?
There are also marketing activities that don’t qualify for funding.
How should the Xero global partner badge be used?
The Xero global partner badge has been designed for use on promotional materials. To see how to use the Xero global partner badge correctly, please refer to the Xero global partner guidelines. Please follow the guidelines when choosing sizes, clear space, logo colors, badges, and ribbons.
*Note: The Xero logo cannot be used by itself.
Related documents
When conducting any co-branded marketing, please reference the following:
Related documents
When conducting any co-branded marketing, please reference the following:
Is help available?
If you can’t find the support you need here, please contact your Xero account manager.
The legal need-to-knows
Staying within the law
All advertisements must comply with applicable laws.It is the partner’s responsibility to ensure all activities comply with these laws. Advertisements must not breach another person’s copyright or other intellectual property rights.
Promoting Xero
Any marketing activity that promotes Xero or is funded in part or whole by Xero, must be Xero-specific and cannot mention other accounting software products. Xero’s branding must appear in all activities and needs to follow Xero’s brand guidelines.
Your legal liability
Approval of an activity by Xero does not imply acknowledgment of legal compliance.
Your responsibilities
Marketing activities must not bring Xero into disrepute or be misleading or deceptive in any way.
Application form
Read the marketing fund guidelines, brand guidelines, and legal requirements, before applying.