Celebrating accountants and bookkeepers

Attracting talent can be tough, but some of our accounting and bookkeeping partners are doing things differently to shift perceptions.

Five biggest hurdles hindering accountants report

Zahra Kassamali, hotel manager

Taking bookings while managing the books, Zahra, accountant at Jaffer & Co, runs six BnBs.

Doll house on a blue background. Inside the different rooms, there is representations of the Xero dashboard.

Callum Tingle, axe thrower

Founder of The Axe House and director of Fresh Business Solutions, Callum Tingle is an accountant with edge.


Hilary Dyson, opera singer

From tax season to taking the stage, Hilary Dyson is founder of Bridge Financials and opera singer.


Alex Beattie, army reservist

Number-crunching reservist rifleman Alex Beattie is managing director of KRW Accountants.


Neil Criddle, heavy metal DJ

Tackling tax while spinning the decks, Neil Criddle is founder of NDC and heavy metal DJ.


Helpful resources for accountants and bookkeepers

Overcoming the hurdles hindering accountants

Our research investigates the hurdles hindering accountants, and how to tackle them.

Read our report

Small Business. Big Opportunity

Our recommendations to the UK Government to deliver policy support to small businesses.

Read the manifesto

Sign up for Xero Talks

Winning the battle for talent – how to appeal to the future leaders of accounting and bookkeeping.

Register today

Become a Xero partner

Join the Xero community of accountants and bookkeepers. Collaborate with your peers, support your clients and boost your practice.