A brand that really pops
Using food to bring people together drives Laura Jackson’s business.
During a trip to the USA, Laura and her cousin Sam Feller were introduced to gourmet popcorn. Bowled over by the different flavours available, they came back to the UK inspired and energised.
In the summer of 2016, Laura and Sam both quit their high-flying jobs in the city to set up Popcorn Shed.
They developed the product in Laura’s Mum’s kitchen before being ousted to the garden shed for making a mess. One serendipitous brand name and a lot of testing later, they settled on three flavours: rich chocolate, pecan pie, and salted caramel – which won a Great Taste Award in 2017.
“We’re making gourmet popcorn the way it should be,” says Laura. “By hand, lovingly crafted, all natural ingredients, gluten free and vegetarian. And we’re all about texture – we’ve got real nuts, real chocolate and real fruit in our popcorn.”
Laura says that part of the success of the business is in how their customers see it.
“We’re a fun, young, innovative company. People love the story, but most of all they love the flavours,” she says. “Popcorn Shed brings joy and happiness to people through great-tasting food!”