Why your next big win is with clients you already have
According to Xero's latest State of the Industry Report, a meaningful number of firms grew revenue last year by increasing what they billed existing clients. This article explores the services those firms rely on to grow without adding a single new client.

This article will help you:
Explore the mathematical advantage of upselling
Learn why upselling to an existing client can be worth 20% more to your firm than a new client.
Understand the high-margin benefits of advisory
Discover how advisory services offer a highly profitable way to grow with the clients you already have.
Use AI to unlock more advisory time
See how practices are using AI to automate routine tasks, freeing time to focus on providing more advisory services.
Get your download
See how to increase billings from existing clients, making the most of advisory and other high-value work. Get a copy of the PDF article now
Want to unlock the next level of advisory resources?
How do you gain clients and boost revenue? What service models work best? Discover more insights and industry-specific strategies.
Explore additional advisory content
Become a Xero partner
Join the Xero community of accountants and bookkeepers. Collaborate with your peers, support your clients and boost your practice.