Congratulations to our 2021 awards winners
On the evening of 3 March 2021, accounting practices and app partners across the UK, Ireland and South Africa were honoured at the annual Xero awards. Hosted online, the awards celebrated excellence and the achievements of our industry through one of the toughest years we’ve seen.
Look back at all our deserving finalists
UK partner award winners
CBA Services Limited
Sole Practitioner of the Year
CBA demonstrated a proactive approach to supporting clients, tackling the challenges of the past 12 months and preparing for future changes, the judges were impressed with how forward thinking they are.
Cloud 360 Accounting
Small Firm of the Year
In what has been a difficult year for everyone, Cloud 360 has doubled-down on its already impressive customer service and their human touch struck a chord with the judges.
Mid-sized Firm of the Year
An incredible level of digitalisation and a willingness to go the extra mile for their clients at every stage of the journey made Fusion Accountants a clear winner in this category for all the judges.
UHY Hacker Young Manchester
Large Firm of The Year
Finalists in the 2020 Xero Awards, UHY Manchester have taken the win this year, as they stood out for being an agile business that quickly found new ways to engage with clients when it was needed most.
Linford Grey Associates
A finalist in this category last year, Linford Grey clinched the top spot by demonstrating outstanding vision and ambition. The judges were impressed with how the firm embraces new technology.
Ireland and South Africa partner awards
Xero Partner of the Year: Ireland
A clear passion for educating others on the benefits of cloud technology and investment in their training schedule helped Accountant Online stand out to the judges.
Lalor O’Shea McQuillan
Emerging Firm of the Year: Ireland
Already a company with technology at its core, Lalor O’Shea McQuillan took notable steps this past year to further its commitment to digital by appointing a dedicated digital champion to raise awareness of Xero.
Xero Partner of the Year: South Africa
Winners of the 2020 Emerging Firm, DoughGetters have made incredible strides to take home this title just twelve months later, as they continue to build on the qualities that impressed the judges last yea
Emerging Firm of the Year: South Africa
Zero 123 has quickly established itself at the forefront of digital finance in South Africa. The company continually invests time and resources on understanding clients’ short and long term goals to tailor their services.
Most Valued Professional
Stuart is a champion for modern accounting practices. He fully embraces cloud accounting and uses social media to spread the word in a humorous way. His generosity to share knowledge, wisdom and advice with his peers and small businesses is exceptional.
See Stuart’s reaction when Gary Turner surprised him with the news:
Kung Fu Accounting
Community Impact Award
CDC Accounting Ltd
People’s Choice Award
This new award gave clients the opportunity to recognise their Xero accountant. CDC Accounting received the most votes from their clients.
UK & EMEA app awards
App Partner of the Year: South Africa
Practice App of the Year: UK
With growth of over 1000% in the last year alone, and connected entities all over the world, financial reporting app Syft Analytics continues to be not just an incredible South African success story, but a global one too.
App Partner of the Year: UK
Winners in this category last year, ApprovalMax continue to demonstrate exceptional dedication to improving the customer experience and are an outstanding contributor to the Xero community.
Emerging App of the Year: UK
This award recognises an app that has achieved great things in a short amount of time. Since becoming part of the Xero App Store in April 2020, Reducer has helped accountants find over £1million in savings for 1500 clients.
Industry Specific App of the Year: UK
When Covid-19 hit, Figured provided a support package that included free license upgrades and training sessions on using future planning tools to help their clients steer their businesses through the pandemic.
2021 Xero Awards finalists
Congratulations to all of our amazing finalists. Our judges were blown away by the calibre of the applicants for this year’s awards and humbled by your great achievements.