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Changing the game

Xero is the emerging global leader of online accounting software that connects small businesses to their advisors and other services. Xero provides business owners with real-time visibility of their financial position and performance in a way that’s simple, smart and secure.

For accountants, Xero forges a trusted relationship with clients through online collaboration and gives accountants the opportunity to extend their services.


Countries using Xero


Ranked by Forbes

World’s Most Innovative Growth Companies 2014 and 2015

The problem

Underpinning the growth and profit of all small businesses is effective financial planning and accounting.

Xero is based on the principle that small businesses are highly sensitive to shifts in their balance sheet and cash flow. Their ability to monitor financial performance in real-time and plan ahead is crucial. Small businesses make up more than 90% of all businesses by number across OECD countries, so their success or otherwise has a direct effect on the greater economy.

The solution

At its core Xero is an easy-to-use but powerful online accounting system that was born in the cloud. Xero provides a growing family of connected solutions:

  • client accounting for small business available anywhere, anytime, and on mobile devices
  • accountant tools for management reporting and final accounts production


Add-on solutions



Software as a service

Xero’s software-as-a-service business model, where software is hosted securely on the internet, allows Xero to address the large and fragmented small business market. Xero releases new features monthly. Additions and extensions to functionality are developed in response to the needs of new customers and new industries.

The market

The size of the small business market is second only to that of individual consumers. Typically the consumer internet has reverted to non-direct, usually advertising-based, revenue models. In contrast, we believe the small business market provides the greatest opportunity for monetisation on the internet and Xero is proving itself to be a leading innovator in this market.


Xero software is developed using Microsoft’s .NET development environment over resilient SQL server databases, on a Windows application server infrastructure. Our production servers are primarily hosted by AWS which monitors our servers and firewalls 24/7/365 at guarded facilities.


Founded in 2006, Xero listed on the New Zealand Stock Exchange in June 2007 and the Australian Securities Exchange in November 2012. In 2018 Xero consolidated its listing on the ASX and was included in the S&P/ASX 100 index. Xero is used in over 180 countries by 2M+ paying subscribers and integrates with 800+ add-on apps.

2018 2017 2016
Operating revenue ($000s) 718,231 552,891 406,659 295,389 207,060
Net profit/(loss) after tax ($000s) 3,336 (27,143) (24,914) Not Restated Not Restated
EBITDA ($000s) 137,743 73,171 48,197 Not Restated Not Restated
Annualised monthly recurring revenue ($000s) 820,557 638,179 484,421 363,120 260,152
Cash, cash equivalents and term deposits ($000s) 536,079 458,346 79,955 113,699 184,024
Free cash flow* ($000s) 27,105 (6,451) (28,513) Not Restated Not Restated
Subscribers 2,285,000 1,818,000 1,386,000 1,035,000 717,000
Total subscriber LTV $5.5B $4.4B $3.2B $2.2B $1.5B

*Free cash flow is a non-GAAP financial measure that has been included to show users net cash generated by and invested into the business. We define free cash flow as cash flows from operating activities less cash flows used for investing activities excluding cash used for acquisitions [and investments into strategic assets].

Key people

View the Xero country leaders, executives and board here.


New Zealand | Wellington, Hawke's Bay, Auckland

Australia | Melbourne, Sydney, Perth, Canberra, Brisbane


Hong Kong


South Africa

United Kingdom | Milton Keynes, London, Manchester

United States | Denver, San Francisco, New York

Additional resources

Xero blog

Check out our latest Xero blog posts for tips and insights, hot topic articles, and interviews with business leaders and experts.

Who's using Xero?

Read case studies of small businesses and accountants currently using Xero.

Reviewer's guide

Download the Xero Reviewer's Guide to get a comprehensive overview of Xero and our small business accounting solution.

Investor reports and presentations

Visit the investor section for more information on our investor reports and presentations

For further corporate company information or media enquiries, please contact Corporate Communications at