Meet the Xero Beautiful Business Fund judges
Meet the global and regional global judges for the Beautiful Business Fund.
Meet our global judges
Our global judges will select one winner for each of the four categories, from the pool of regional winners across the globe.
Laurie McCabe
Co-founder & partner, SMB Group
![Headshot of Laurie McCabe](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/GLOBAL_Laurie McCabe.1692589802992.png)
Laurie brings more than 25 years of experience in the IT industry to her current role as cofounder and partner at SMB Group.
Becca McClure
Director of Transformation, BDO Global
![Headshot of Becca McClure](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/GLOBAL_Becca McClure.1692589805053.png)
Becca is responsible for bringing together and aligning the business services offering across BDO's 164 member firms around a common purpose to drive value to their clients and their own business.
Jeanne Grosser
Global Head of Partnerships, Stripe
![Headshot of Jeanne Grosser](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/GLOBAL_Jeanne Grosser.1692589803790.png)
Jeanne oversees Stripe’s relationships with financial partners such as leading banks and card networks, major technology partnerships, and overall business development.
John Hummelstad
CEO, Locatrix
![Headshot of John Hummelstad](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/GLOBAL_John Hummelstad.1692589803299.png)
John is an entrepreneur with over 30 years of business expertise. He has a background in venture capital, private equity, and mergers and acquisitions, building, plus experience growing software companies and highly motivated teams.
Sukhinder Singh Cassidy
CEO, Xero
![Headshot of Sukhinder Singh Cassidy](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/GLOBAL_Sukhinder Singh Cassidy.1692589801245.png)
As CEO, Sukhinder leads the growth and performance of Xero globally. With more than 25 years’ in Silicon Valley as a CEO, digital leader and board member, she has experience building and scaling global companies including Google, Amazon, Yodlee, Joyus and StubHub.
Nigel Piper
EGM, Customer Experience, Xero
![Headshot of Nigel Piper](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/GLOBAL_Nigel Piper.1692589801485.png)
Nigel leads the award-winning global customer experience team at Xero. His teams present knowledge, enable community collaboration, and provide digital support to the exponentially growing customer base, which currently sits over 3.7m subscribers.
Meet our UK judges
Our UK judges will select one winner for each of the four categories, from the pool of entries across the UK.
Elliot Coad
CEO, Ecologi
![Headshot of Elliot Coad](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/UK_Elliot Coad.1692588418992.png)
Elliot is the co-CEO and co-founder of Ecologi, the UK’s leading climate action platform which is helping businesses and individuals to play their part in contributing positively to climate change.
Pam Phillips
Founder, De Jong Phillips
![Headshot of Pam Phillips](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/UK_Pam Phillips.1692588420077.png)
Having worked for over 10 years in finance in large businesses, Pamela knew that the right financial thinking can entirely transform a businesses trajectory. She wanted to offer this level of support to smaller businesses, and so de Jong Phillips was formed to fill the gap.
Aneisha Soobroyen
CEO, Scrumbles
![Headshot of Aneisha Soobroyen](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/UK_Aneisha Soobroyen.1692588418186.png)
Aneisha founded Scrumbles with her husband in 2018. Scrumbles is a start-up pet food company that specialises in tummy-taming, dog- and cat-friendly food.
Alex von Schirmeister
EMEA Managing Director, Xero
![Headshot of Alex Von Schirmeister](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/UK_Alex von Schirmeister.1692588417182.png)
Alex is responsible for leading Xero’s operations across the UK, Europe, the Middle East and Africa. He has more than 25 years’ of senior leadership experience, having led teams across Europe and Latin America in ecommerce, payments, telecommunications, FMCG and consultancy.
Flaka Jasari
Solutions Marketing Manager, Xero
![Headshot of Flaka Jasari](/content/dam/xero/pilot-images/events/xero-beautiful-business-fund/judges-headshots/UK_Flaka Jasari.1692588419798.png)
Flaka is a solutions marketing manager at Xero.
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