Xero Awards UK & Ireland 2023: How to enter

This award salutes the solopreneur that has taken their accounting or bookkeeping practice to new heights. This category is for UK-based Xero partners that run their firm solo and have no additional employees.

Eligibility requirements

The Xero partner must run their firm solo and have no additional employees.
Your practice must be based in the UK.
Previous winners or nominees are eligible to enter.
The Xero partner can nominate their firm in only one of the following award categories: Sole Practitioner of the Year, Small Firm of the Year, Mid-size Firm of the Year, Large Firm of the Year, or National Partner of the Year.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care
Innovation
Knowledge sharing
Digitisation
Xero aficionado

Questions you'll need to answer when submitting your nomination:

Client care (max 300 words)

How have you taken a client-centric approach to consistently deliver exceptional customer service to help them meet their goals?

You could talk about:

Helping clients adapt their business model to survive or thrive over the past year.
Client training: educating clients on using Xero to make informed business decisions.
Client feedback: measuring satisfaction and implementing improvements from feedback.

Innovation* (max 300 words)

How has your firm used Xero’s suite of products and features to deliver value-added services to lead the way?

You could talk about:

Xero Tax: getting your practice and clients ready and filing.
Using Xero features to manage client cash flow
Offering value-added advisory services.

*Xero’s products and practice tools

Practice tools: Xero HQ, Xero Practice Manager, Xero Workpapers, Xero Tax.
Xero products: Xero for your practice, Xero Projects, Xero Expenses, Xero Payroll, HubDoc, WorkflowMax, CIS, Pay with Wise, Analytics or Analytics Plus, and Planday.

Knowledge sharing: (max 300 words)

How has your practice demonstrated a commitment to maintaining, increasing and sharing Xero knowledge with clients and the wider community?

You could talk about:

Xero certifications and industry badges: advisory, migration, payroll certifications. Xero Tax, cash flow and other industry badges.
Events and webinars: Xerocon, Xero Central, quarterly product updates and more.
Client demos and education.

Digitisation (max 300 words)

How has your firm adopted technology to gain practice efficiencies and recommended third-party apps to boost client service?

You could talk about:

Implementing technology to improve internal workflows.
Using technology to enhance client onboarding and communication.
Recommending and implementing the right apps for clients.

Xero aficionado (max 300 words)

How has your firm shown a commitment to migrating and implementing Xero for clients while also raising awareness of Xero’s benefits?

You could talk about:

Marketing strategy: website optimisation, social media and Xero advisor directory listing.
Migrating and onboarding clients to Xero.t
Business strategy to continue to thrive and grow using Xero.

Small Firm of the Year

This award celebrates the Xero accounting or bookkeeping partners that have cracked the formula for success. This category is for UK-based Xero partners that have between 1 and 10 employees.

Eligibility requirements

Your firm must have 2 to 10 full-time equivalent employees (FTEs), which includes outsourced employees if it’s a stable team of people, and including the firm owner.
Your practice must be based in the UK.
The award is based on achievements made in the last 12 months.
Previous winners or nominees are eligible to enter.
The Xero partner can nominate their firm in only one of the following award categories: Sole Practitioner of the Year, Small Firm of the Year, Mid-size Firm of the Year, Large Firm of the Year, or National Partner of the Year.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care
Innovation
Knowledge sharing
Digitisation
Xero aficionado

Questions you'll need to answer when submitting your nomination:

Client care (max 300 words)

How have you taken a client-centric approach to consistently deliver exceptional customer service to help them meet their goals?

You could talk about:

Helping clients adapt their business model to survive or thrive.
Client training: educating clients on using Xero to make informed business decisions.
Client feedback: measuring satisfaction and implementing improvements from feedback.

Innovation* (max 300 words)

How has your firm used Xero’s suite of products and features to deliver value-added services to lead the way?

You could talk about:

Xero Tax: getting your practice and clients ready and filing.
Using Xero features to manage client cash flow
Offering value-added advisory services.

*Your suite of Xero’s products and practice tools

Using practice tools: Xero HQ, Xero Practice Manager, Xero Workpapers, Xero Tax.
Xero products: Xero for your practice, Xero Projects, Xero Expenses, Xero Payroll, HubDoc, WorkflowMax, CIS, Pay with Wise, Analytics and Analytics Plus, and Planday.

Knowledge sharing: (max 300 words)

How has your practice demonstrated a commitment to maintaining, increasing and sharing Xero knowledge with staff, clients and the wider community?

You could talk about:

Xero certifications and industry badges: advisory, migration, payroll certifications. Xero Tax, cash flow and other industry badges.
Events and webinars: Xerocon, Xero Central, quarterly product updates and more.
Client demos and education.

Digitisation (max 300 words)

How has your firm adopted technology to gain practice efficiencies and recommended third-party apps to boost client service?

You could talk about:

Implementing technology to improve internal workflows.
Using technology to enhance client onboarding and communication.
Recommending and implementing the right apps for clients.

Xero aficionado (max 300 words)

How has your firm shown a commitment to migrating and implementing Xero for clients while also raising awareness of Xero’s benefits?

You could talk about:

Marketing strategy: website optimisation, social media and Xero advisor directory listing.
Migrating and onboarding clients to Xero.
Business strategy to continue to thrive and grow using Xero.

Mid size Firm of the Year

This award honours the innovative practices where success is simply business as usual. This category is for UK-based Xero partners that have between 11 and 50 employees.

Eligibility requirements

The Xero partner must have 11 to 50 full-time equivalent employees (FTEs), which includes outsourced employees if it’s a stable team of people.
Your practice must be based in the UK.
The award is based on achievements made in the last 12 months.
Previous winners or nominees are eligible to enter.
The partner can nominate their firm in only one of the following award categories: Sole Practitioner of the Year, Small Firm of the Year, Mid-size Firm of the Year, or Large Firm of the Year.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care
Innovation
Knowledge sharing
Digitisation
Xero aficionado

Questions you'll need to answer when submitting your nomination:

Client Care (max 300 words)

How have you taken a client-centric approach to consistently deliver exceptional customer service to help them meet their goals?

You could talk about:

Helping clients adapt their business model to survive or thrive.
Client training: educating clients on using Xero to make informed business decisions.
Client feedback: measuring satisfaction and implementing improvements from feedback.

Innovation* (max 300 words)

How has your firm used Xero’s suite of products and features to deliver value-added services to lead the way?

You could talk about:

Xero Tax: getting your practice and clients ready and filing.
Using Xero features to manage client cash flow.
Offering value-added advisory services.

*Your suite of Xero’s products and practice tools

Using practice tools: Xero HQ, Xero Practice Manager, Xero Workpapers, Xero Tax.
Xero products: Xero for your practice, Xero Projects, Xero Expenses, Xero Payroll, HubDoc, WorkflowMax, CIS, Pay with Wise, Analytics and Analytics Plus, and Planday.

Knowledge sharing: (max 300 words)

How has your practice demonstrated a commitment to maintaining, increasing and sharing Xero knowledge with staff, clients and the wider community?

You could talk about:

Xero certifications and industry badges: advisory, migration, payroll certifications. Xero Tax, cash flow and other industry badges.
Events and webinars: Xerocon, Xero Central, quarterly product updates and more.
Client demos and education.

Digitisation (max 300 words)

How has your firm adopted technology to gain practice efficiencies and recommended third-party apps to boost client service?

You could talk about:

Implementing technology to improve internal workflows.
Using technology to enhance client onboarding and communication.
Recommending and implementing the right apps for clients.

Xero aficionado (max 300 words)

How has your firm shown a commitment to migrating and implementing Xero for clients while also raising awareness of Xero’s benefits?

You could talk about:

Marketing strategy: website optimisation, social media and Xero advisor directory listing.
Migrating and onboarding clients to Xero.
Business strategy to continue to thrive and grow using Xero.

Large Firm of the Year

This award recognises the heavyweight champions of the accounting and bookkeeping world that have achieved excellence. This category is for UK-based Xero partners that have more than 50 employees.

Eligibility requirements

The Xero partner must have more than 50 employees.
Your practice must be based in the UK.
The award is based on achievements made in the last 12 months.
Previous winners or nominees are eligible to enter.
The partner can nominate their firm in only one of the following award categories: Sole Practitioner of the Year, Small Firm of the Year, Mid-size Firm of the Year, or Large Firm of the Year.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care
Innovation
Knowledge sharing
Digitisation
Xero aficionado

Questions you'll need to answer when submitting your nomination:

Client Care (max 300 words)

How have you taken a client-centric approach to consistently deliver exceptional customer service to help them meet their goals?

You could talk about:

Helping clients adapt their business model to survive or thrive.
Client training: educating clients on using Xero to make informed business decisions.
Client feedback: measuring satisfaction and implementing improvements from feedback.

Innovation* (max 300 words)

How has your firm used Xero’s suite of products and features to deliver value-added services to lead the way?

You could talk about:

Xero Tax: getting your practice and clients ready and filing.
Using Xero features to manage client cash flow.
Offering value-added advisory services.

*Your suite of Xero’s products and practice tools

Using Practice tools: Xero HQ, Xero Practice Manager, Xero Workpapers, Xero Tax.
Xero Products: Xero for your practice, Xero Projects, Xero Expenses, Xero Payroll, HubDoc, WorkflowMax, CIS, Pay with Wise, Analytics and Analytics Plus, and Planday.

Knowledge sharing: (max 300 words)

How has your practice demonstrated a commitment to maintaining, increasing and sharing Xero knowledge with staff, clients and the wider community?

You could talk about:

Xero certifications and industry badges: advisory, migration, payroll certifications. Xero Tax, cash flow and other industry badges.
Events and webinars: Xerocon, Xero Central, quarterly product updates and more.
Client demos and education.

Digitisation (max 300 words)

How has your firm adopted technology to gain practice efficiencies and recommended third-party apps to boost client service?

You could talk about:

Implementing technology to improve internal workflows.
Using technology to enhance client onboarding and communication.
Recommending and implementing the right apps for clients.

Xero aficionado (max 300 words)

How has your firm shown a commitment to migrating and implementing Xero for clients while also raising awareness of Xero’s benefits?

You could talk about:

Marketing strategy: website optimisation, social media and Xero advisor directory listing.
Migrating and onboarding clients to Xero.
Business strategy to continue to thrive and grow using Xero.

National Partner of the Year

Nominations for this award category need to be made by the accounting or bookkeeping practice. This award goes to a partner with a national presence who has added significant value to clients across the United Kingdom and championed the use of Xero and cloud technology.

Eligibility requirements

Your practice must be based in the UK.
The Xero partner must have more than three sites nationwide or be made up of independent accounting firms nationwide.
The Xero partner must have more than 50 employees.
Previous winners or nominees are eligible to enter.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care
Innovation
Knowledge sharing
Digitisation
Xero aficionado

Questions you'll need to answer when submitting your nomination:

Client care (max 300 words)

How have you taken a client-centric approach to consistently deliver exceptional customer service to help them meet their goals?

You could talk about:

Helping clients adapt their business model to survive or thrive.
Client training: educating clients on using Xero to make informed business decisions.
Client feedback: measuring satisfaction and implementing improvements from feedback.

Innovation* (max 300 words)

How has your firm used Xero’s suite of products and features to deliver value-added services to lead the way?

You could talk about:

Xero Tax: getting your practice and clients ready and filing.
Using Xero features to manage client cash flow.
Offering value-added advisory services.

*Your suite of Xero’s products and practice tools

Using practice tools: Xero HQ, Xero Practice Manager, Xero Workpapers, Xero Tax.
Xero products: Xero for your practice, Xero Projects, Xero Expenses, Xero Payroll, HubDoc, WorkflowMax, CIS, Pay with Wise, Analytics and Analytics Plus, and Planday.

Knowledge sharing: (max 300 words)

How has your practice demonstrated a commitment to maintaining, increasing and sharing Xero knowledge with staff, clients and the wider community?

You could talk about:

Xero certifications and industry badges: advisory, migration, payroll certifications. Xero Tax, cash flow and other industry badges.
Events and webinars: Xerocon, Xero Central, quarterly product updates and more.
Client demos and education.

Digitisation (max 300 words)

How has your firm adopted technology to gain practice efficiencies and recommended third-party apps to boost client service?

You could talk about:

Implementing technology to improve internal workflows.
Using technology to enhance client onboarding and communication.
Recommending and implementing the right apps for clients.

Xero aficionado (max 300 words)

How has your firm shown a commitment to migrating and implementing Xero for clients while also raising awareness of Xero’s benefits?

You could talk about:

Marketing strategy: website optimisation, social media and Xero advisor directory listing.
Migrating and onboarding clients to Xero.
Business strategy to continue to thrive and grow using Xero.

Bookkeeping Partner of the Year

This award recognises a Xero bookkeeping partner based in the UK who has shown commitment to leading the way with Xero and has achieved significant success.

Eligibility requirements

Must be a Xero partner.
Your bookkeeping practice must be based in the UK.
Your practice licence must be held with AAT, ICB or IAB.
You must offer predominantly bookkeeping services.
Previous winners or nominees are eligible to enter.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care
Innovation
Knowledge sharing
Digitisation
Xero aficionado

Questions you'll need to answer when submitting your nomination:

Client care (max 300 words)

How have you taken a client-centric approach to consistently deliver exceptional customer service to help them meet their goals?

You could talk about:

Helping clients adapt their business model to survive or thrive.
Client training: educating clients on using Xero to make informed business decisions.
Client feedback: measuring satisfaction and implementing improvements from feedback.

Innovation* (max 300 words)

How has your firm used Xero’s suite of products and features to deliver value-added services to lead the way?

You could talk about:

Using Xero features to manage client cash flow.
Offering value-added advisory services.

*Your suite of Xero’s products and practice tools

Using practice tools such as Xero HQ or Xero Practice ManagerXero products: Xero for your practice, Xero Projects, Xero Expenses, Xero Payroll, HubDoc, WorkflowMax, CIS, Pay with Wise, Analytics and Analytics Plus, and Planday.

Knowledge sharing: (max 300 words)

How has your practice demonstrated a commitment to maintaining, increasing and sharing Xero knowledge with staff, clients and the wider community?

You could talk about:

Xero certifications and industry badges: advisory, migration, payroll certifications. Cash flow and other industry badges.
Events and webinars: Xerocon, Xero Central, quarterly product updates and more.
Client demos and education.

Digitisation (max 300 words)

How has your firm adopted technology to gain practice efficiencies and recommended third-party apps to boost client service?

You could talk about:

Implementing technology to improve internal workflows.
Using technology to enhance client onboarding and communication.
Recommending and implementing the right apps for clients.

Xero aficionado (max 300 words)

How has your firm shown a commitment to migrating and implementing Xero for clients while also raising awareness of Xero’s benefits?

You could talk about:

Marketing strategy: website optimisation, social media and Xero advisor directory listing.
Migrating and onboarding clients to Xero.
Business strategy to continue to thrive and grow using Xero.

Total Xero

This award is for accountants or bookkeepers that have made Xero part of their business’ DNA. They’re champions of the cause and have shown an unwavering dedication to using Xero with all suitable clients using Xero and the app ecosystem.

Eligibility requirements

Must be a Xero silver partner or above.
Your practice must be based in the UK.
The award is based on achievements made in the last 12 months.
Previous winners or nominees are eligible to enter.
Your practice must run on Xero using your free premium subscription.
You must have adopted Xero’s adjacent and practice products such as Projects, Expenses and Xero Tax.
All clients must be on Xero where suited.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care
Innovation
Knowledge sharing
Digitisation
Xero aficionado

Questions you'll need to answer when submitting your nomination:

Client Care (max 300 words)

How have you taken a client-centric approach to consistently deliver exceptional customer service to help them meet their goals?

You could talk about:

Helping clients adapt their business model to survive or thrive.
Client training: educating clients on using Xero to make informed business decisions.
Client feedback: measuring satisfaction and implementing improvements from feedback.

Innovation* (max 300 words)

How has your firm used Xero’s suite of products and features to deliver value-added services to lead the way?

You could talk about:

Xero Tax: getting your practice and clients ready and filing.
Using Xero features to manage client cash flow.
Offering value-added advisory services.

*Your suite of Xero’s products and practice tools

Using practice tools: Xero HQ, Xero Practice Manager, Xero Workpapers, Xero Tax.
Xero products: Xero for your practice, Xero Projects, Xero Expenses, Xero Payroll, HubDoc, WorkflowMax, CIS, Pay with Wise, Analytics and Analytics Plus, and Planday.

Knowledge sharing: (max 300 words)

How has your practice demonstrated a commitment to maintaining, increasing and sharing Xero knowledge with staff, clients and the wider community?

You could talk about:

Xero certifications and industry badges: advisory, migration, payroll certifications. Xero Tax, cash flow and other industry badges.
Events and webinars: Xerocon, Xero Central, quarterly product updates and more.
Client demos and education.

Digitisation (max 300 words)

How has your firm adopted technology to gain practice efficiencies and recommended third-party apps to boost client service?

You could talk about:

Implementing technology to improve internal workflows.
Using technology to enhance client onboarding and communication.
Recommending and implementing the right apps for clients.

Xero aficionado (max 300 words)

How has your firm shown a commitment to migrating and implementing Xero for clients while also raising awareness of Xero’s benefits?

You could talk about:

Marketing strategy: website optimisation, social media and Xero advisor directory listing.
Migrating and onboarding clients to Xero.
Business strategy to continue to thrive and grow using Xero.

Community Impact

We want to shine a spotlight on Xero partners that have gone above and beyond outside of the office. While they’re great accountants, they also give back to the community. This award is open to UK partners of any practice size and partner status.

We’re looking for partners that have made a positive impact to a cause or on the life of an individual or group of people outside of the day to day of accountancy and client management. Whether that’s addressing a socio-economic challenge, improving social inclusion, making impactful environmental or sustainability improvements, or something else, we want to hear from you.

Eligibility requirements

This award is open to UK partners of any practice size and partner status.
Your practice must be based in the UK.
The project or initiative must have been completed between October 2021 and September 2022 or if ongoing, results from October 2021 to September 2022 to be shown.
Entrants must be a Xero partner.

What we’re looking for

Xero partners that have gone to incredible lengths to make a positive impact to a cause or on the life of an individual or a group of people in need of support.

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Questions you'll need to answer when submitting your nomination:

Why did you choose to support this person, group of people or cause?

How have you or your firm supported this cause over the last 12 months?

What positive impact and difference have you and your practice made as a result?

You could talk about:

Addressing a socio-economic challenge to benefit people and communities, eg. charities, schools, community organisations and social enterprises.
Improving social inclusion for an individual or group of people eg. improving skills, mental or social wellbeing, addressing their financial or health barriers.
Responding to the impact of climate change or initiatives to help individuals or communities.

Innovative Partner of the Year

We’re looking for a Xero partner who has demonstrated innovation in their business over the past 12 months. Show us your cutting edge innovations and how your organisation has led change in your industry and community.

Eligibility requirements

Your practice must be based in the UK
You must be a Xero partner.
Previous winners or nominees are eligible to enter.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022:

Questions you'll need to answer when submitting your nomination:

Innovation

How has your business demonstrated innovation and strived for excellence in the industry?

What led you to come up with this innovative process or initiative?

How did you go about implementing this innovation? What challenges did you overcome along the way?

How did this innovation better your business and/or that of your clients? What were the results?

Xero Most Valued Professional

Our highest honour and most prestigious award recognises an individual who is a Xero advocate through and through. This award is not open for partner applications and the winner will be chosen by the Xero judging panel.

This award is selected and voted internally (by Xero).

Eligibility requirements

Must be a Xero partner.
Your practice must be based in the UK.
Previous winners or nominees are eligible to enter.

Awards criteria: App partners

UK Small Business App of the Year

This award recognises an app partner with a proven track record of growth with Xero’s UK customers, who provides a fantastic user experience and has a world-class engagement program.

Eligibility requirements

Your business must be based in the UK.
The app has been in Xero’s marketplace since before 1 October 2020.
Assessment is based on the period October 2021 – September 2022.
As per Xero’s App partner programme, the minimum requirement is a Xero web page that includes a ‘Try Xero’ button with XTID code.
Minimum requirement to have completed OAauth2 migration or confirmed migration due date.

What we’re looking for

The judges will assess your application based on four criteria points – client care, innovation, knowledge sharing and Xero aficionado – which is to help form and direct your answer.

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care: provide exceptional client service to support customers meeting business needs.
Innovation: design excellence, ongoing technical improvements and robustness of the integration to Xero’s API.
Knowledge sharing: evangelising the value of using your app and cloud tools by offering programmes of engagement for your customers.
Xero advocacy: commitment to raising awareness of the benefits of Xero and adherence to Xero’s app partner programme principles.

Judges will also consider:

Customer growth: API connections and any associated growth.
Great user experience: customer reviews on the Xero app marketplace and client case studies.

You also have the option of supplying a maximum of two case studies that showcase your service offerings and how they’ve made a positive difference for your clients.

Questions you'll need to answer when submitting your nomination:

Why do you think you should be titled UK Small Business App Partner of the Year?

UK Practice App of the Year

This award recognises a practice app partner who has a prominent and successful accountant engagement program and addresses the needs of UK accounting practices.

Eligibility requirements

Your business must be based in the UK.
App must be live in Xero’s marketplace and launched on or before 1 October 2020.
Assessment is based on the period October 2021 – September 2022.
As per Xero’s App partner programme, the minimum requirement is a Xero web page that includes a ‘Try Xero’ button with XTID code.
Minimum requirement to have completed OAauth2 migration or confirmed migration due date.

What we’re looking for

The judges will assess your application based on 4 criteria points – client care, innovation, knowledge sharing and Xero aficionado – which is to help form and direct your answer.

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care: provide exceptional services to accounting and booking firms and to their clients.
Innovation: design excellence, ongoing technical improvements and robustness of the integration to Xero’s API.
Knowledge sharing: robust programmes of education and engagement for Xero partners.
Xero advocacy: commitment to raising awareness of the benefits of Xero and to app partner programmes.

Judges will also consider:

Customer growth: API connections and any associated growth.
Great user experience: customer reviews on the Xero app marketplace and client case studies.

You also have the option of supplying a maximum of two case studies that highlight industry-specific to support your application.

Questions you'll need to answer when submitting your nomination:

Why do you think you should be titled UK Practice App of the Year?

Emerging App Partner of the Year

This award recognises a new app partner that has made great progress with Xero in a short space of time. The winning app has provided a great user experience and has made an excellent start with engaging Xero’s customer base.

Eligibility requirement

Your business must be based in the UK.
App must be live in Xero’s marketplace and launched on or before 1 October 2020.
Assessment is based on the period October 2021 – September 2022.
As per Xero’s App partner programme, the minimum requirement is a Xero web page that includes a ‘Try Xero’ button with XTID code
Minimum requirement to have completed OAauth2 migration or confirmed migration due date.

What we’re looking for:

The judges will assess your application based on 4 criteria points – client care, innovation, knowledge sharing and Xero aficionado – which is to help form and direct your answer.

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care: provide exceptional client service to support customers meeting business needs.
Innovation: design excellence and robustness of the integration to Xero’s API.
Knowledge sharing: evangelising the value of using your app and cloud tools.
Xero advocacy: commitment to raising awareness of the benefits of Xero and adherence to Xero’s app partner programme principles.

Judges will also consider:

Intent: judging will be based on the early success of the app partner, including advocating for Xero and improving volume and quality of reviews on the app marketplace as well as early indicators of connection growth.

Questions you'll need to answer when submitting your nomination:

Why do you think you should be titled UK Emerging App Partner of the Year?

Financial Services Partner of the Year

We’re looking for a financial services app that demonstrates how connecting to Xero and key financial services improves the lives of Xero users. In particular, this app will focus on solving one of the financial services challenges of the current environment.

Eligibility requirement

App must be live in Xero’s marketplace Assessment is based on the period October 2021 – September 2022.
Minimum requirement to have completed OAauth2 migration or confirmed migration due date.
App must be contracted with Xero under payments or lending integration agreement
Lending partners - minimum requirement to have built the writeback feature

What we’re looking for:

The judges will assess your application based on 4 criteria points – client care, innovation, knowledge sharing and Xero aficionado – which is to help form and direct your answer.

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care: provide exceptional client service to support customers meeting business needs.
Innovation: design excellence and robustness of the integration to Xero’s API.
Knowledge sharing: evangelising the value of using your app and cloud tools.
Xero advocacy: commitment to raising awareness of the benefits of Xero and adherence to Xero’s app partner programme principles.

Judges will also consider:

Customer growth: API connections and any associated growth.
Great user experience: customer reviews on the Xero app marketplace and client case studies.

You also have the option of supplying a maximum of two case studies that highlight industry-specific to support your application.

Questions you'll need to answer when submitting your nomination:

Considering the information above, why do you think you should be titled UK Financial Service App of the Year?

Awards criteria: Republic of Ireland accountants and bookkeepers

Xero Partner of the Year Ireland

This award recognises a Xero accounting or bookkeeping partner who has shown commitment to leading the way with Xero and achieved significant success.

Eligibility requirements

Your practice must be based in the Republic of Ireland.
Been a Xero partner for longer than 18 months (before April 2021).
The award is based on achievements made in the last 12 months. The assessment period is from October 2021 – September 2022.
Previous winners or nominees are eligible to enter.
The Xero partner can nominate their firm in this category only.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care
Innovation
Knowledge sharing
Digitisation
Xero aficionado

Questions you'll need to answer when submitting your nomination:

Client Care (max 300 words)

How have you taken a client-centric approach to consistently deliver exceptional customer service to help them meet their goals?

You could talk about:

Helping clients adapt their business model to survive or thrive.
Client training: educating clients on using Xero to make informed business decisions.
Client feedback: measuring satisfaction and implementing improvements from feedback.

Innovation* (max 300 words)

How has your firm used Xero’s suite of products and features to deliver value-added services to lead the way?

You could talk about:

Using Xero features to manage client cash flow.
Offering value-added advisory services.

*Your suite of Xero’s products and practice tools

Using practice tools: Xero HQ, Xero Practice Manager, Xero Workpapers
Xero products: Xero for your practice, Xero Projects, Xero Expenses, Xero Analytics Plus, HubDoc, WorkflowMax

Knowledge sharing: (max 300 words)

How has your practice demonstrated a commitment to maintaining, increasing and sharing Xero knowledge with staff, clients and the wider community?

You could talk about:

Xero certifications and industry badges.
Events and webinars: Xerocon, Xero Central, quarterly product updates and more.
Client demos and education.

Digitisation (max 300 words)

How has your firm adopted technology to gain practice efficiencies and recommended third-party apps to boost client service?

You could talk about:

Implementing technology to improve internal workflows.
Using technology to enhance client onboarding and communication.
Recommending and implementing the right apps for clients.

Xero aficionado (max 300 words)

How has your firm shown a commitment to migrating and implementing Xero for clients while also raising awareness of Xero’s benefits?

You could talk about:

Marketing strategy: website optimisation, social media and Xero advisor directory listing.
Migrating and onboarding clients to Xero.
Business strategy to continue to thrive and grow using Xero.

Emerging Firm of the Year Ireland

This award honours an emerging Xero accounting or bookkeeping partner who has achieved great success in a short period of time.

Eligibility requirements

Your practice must be based in the Republic of Ireland.
The practice must have joined the Xero partner programme on or after 1 April 2021.
The award is based on achievements since becoming a Xero partner.
Previous winners or nominees are eligible to enter.
The Xero partner can nominate their firm in this category only.

What we’re looking for

Assessment is based on the period 1 October 2021 to 30 September 2022. These are the criteria we’ll use when assessing nominations:

Client care
Innovation
Knowledge sharing
Digitisation
Xero aficionado

Questions you'll need to answer when submitting your nomination:

Client Care (max 300 words)

How have you taken a client-centric approach to consistently deliver exceptional customer service to help them meet their goals?

You could talk about:

Helping clients adapt their business model to survive or thrive.
Client training: educating clients on using Xero to make informed business decisions.
Client feedback: measuring satisfaction and implementing improvements from feedback.

Innovation* (max 300 words)

How has your firm used Xero’s suite of products and features to deliver value-added services to lead the way?

You could talk about:

Using Xero features to manage client cash flow.
Offering value-added advisory services.

*Your suite of Xero’s products and practice tools

Using Practice tools: Xero HQ, Xero Practice Manager, Xero Workpapers, Xero Products: Xero for your practice, Xero Projects, Xero Expenses, Xero Analytics Plus , HubDoc, WorkflowMax,

Knowledge sharing: (max 300 words)

How has your practice demonstrated a commitment to maintaining, increasing and sharing Xero knowledge with staff, clients and the wider community?

You could talk about:

Xero certifications and industry badges.
Events and webinars: Xerocon, Xero Central, quarterly product updates and more.
Client demos and education.

Digitisation (max 300 words)

How has your firm adopted technology to gain practice efficiencies and recommended third-party apps to boost client service?

You could talk about:

Implementing technology to improve internal workflows.
Using technology to enhance client onboarding and communication.
Recommending and implementing the right apps for clients.

Xero aficionado (max 300 words)

How has your firm shown a commitment to migrating and implementing Xero for clients while also raising awareness of Xero’s benefits?

You could talk about:

Marketing strategy: website optimisation, social media and Xero advisor directory listing.
Migrating and onboarding clients to Xero.
Business strategy to continue to thrive and grow using Xero.

Any questions?

If you have any questions please contact us at events.uk@xero.com