Xerocon returns to Australia with supercharged Brisbane event

Melbourne — 4 March 2025—Xero, the global small business platform, today announced tickets are on sale for its flagship technology and innovation conference, Xerocon. Taking place 3-4 September 2025 in Brisbane, the event promises more tailored content than ever before to connect and inspire accountants and bookkeepers, as well as a chance to hear from the brains behind one of Australia’s greatest success stories.

Returning to Australia for the first time since 2023, Xerocon will feature a range of speakers and content addressing some of the accounting and bookkeeping industry’s most talked about challenges and opportunities - from building and retaining high-performing teams, to practical strategies to harness tech in the age of AI. It will also preview the latest Xero product updates, and provide an opportunity to connect with Xero’s thriving ecosystem of third-party apps under the one roof.

Attendees will hear from a stellar lineup, including the much-cherished Queensland icon Joe Brumm, the creator of Bluey – the most watched television series in the US in 2024. Joe will share his incredible leadership journey and principles of collaboration, innovation and inclusivity that fueled the creation of a global phenomenon. Social researcher and TEDx speaker Ashley Fell, and resilience researcher and best-selling author Dr Lucy Hone will also feature alongside some of Xero’s leaders including CEO Sukhinder Singh Cassidy.

For the first time, Xerocon will also feature two dedicated ‘partner stages’, giving accountants and bookkeepers a platform to share their expertise and insights with their peers. Xero partners can pitch to become part of the Xerocon program by submitting their proposal online.

Also new, delegates will have the opportunity to shape the most valuable Xerocon yet by sharing the topics, challenges, innovations, or trends they want to learn more about, and suggest speakers they want to hear from.

“Xerocon Brisbane is all about bringing our incredible accounting and bookkeeping community together - not just to celebrate, but to empower them with valuable knowledge and tools to better run their practice, help their small business clients thrive, and move the industry forward together,” said Angad Soin, Managing Director of Australia and New Zealand and Global Chief Strategy Officer, Xero.

“This year, we're making Xerocon bigger than ever, with more inspiring speakers, sessions for the community led by the community, and more chances to connect with each other. We're designing the program in a way that attendees can tailor the experience for them. But some things will always stay the same - Xerocon wouldn't be complete without our famous wrap party!”

The two-day event will be held at Brisbane Convention & Exhibition Centre. Delegates will connect with thousands of accountants and bookkeepers from across Australia, New Zealand, Asia and the world, and discover the latest and greatest in cloud accounting to help supercharge their businesses.

Early bird tickets are on sale now for 40% off the standard price until 11:59 pm tonight, Tuesday, 4 March, and will be 30% off until 30 April. Tickets can be purchased on Xero’s website.

ENDS

Media Contact

Xero Australia | Jess Brophy | +61 431 268 549 | jess.brophy@xero.com

About Xero

Xero is a global small business platform with 4.2 million subscribers. Xero’s smart tools help small businesses and their advisors to manage core accounting functions like tax and bank reconciliation, and complete other important small business tasks like payroll and payments. Xero’s extensive ecosystem of connected apps and connections to banks and other financial institutions provide a range of solutions from within Xero’s open platform to help small businesses run their business and manage their finances more efficiently.