The State of South African Small Business 2025
A snapshot of the opportunities and challenges facing small businesses, as well as trends in technology adoption and preparing for the future
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Entrepreneurial spirit stronger than ever
Despite ongoing challenges, small businesses continue to show resilience and ambition with 83% saying their revenue has grown in the last year and 90% are optimistic about their future growth. They’re preparing for the future and are eager to unlock efficiency through tech.
Key insights from the report
Digital tools fuelling growth
45% say technology was one of the most valuable factors to their business in the past year
Reaping the benefits of cloud technology
58% say using cloud technology helps them better manage their finances or simplify financial processes
Accountants key to success
83% of small businesses agree their accountant is their business’ most trusted advisor
Small businesses are eager to invest in people and technology
A thirst to learn new skills
42% plan to invest in upskilling current staff, but 28% need more support with training and skills development
Embracing AI
38% think AI will be most valuable in helping them better manage cash flow and providing financial forecasts
Ambition to expand
Hiring more staff (40%) and moving into new markets (33%) are among the areas for investment in the year ahead
I feel deeply optimistic about where we’re heading. Despite ongoing challenges in infrastructure and access to funding, we continue to grow powered by innovation, grit, and purpose. Staying curious and embracing technology are key to success.
Gugu Mahlangu, CEO, House Harvest
State of Accounting: Trends and opportunities
85% of accounting firms have grown their revenue over the past year and 88% expect to see further growth in the year ahead. This is being fuelled by embracing digital tools and expanding services. In the next five years, many are keen to evolve and support clients in new areas like digital strategy.
Download report
Explore small business trends from our previous research
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