How to start a cleaning business in Singapore

Published Monday 8 June 2026

Table of contents

• Why start a cleaning business in Singapore?
• Types of cleaning businesses
• How much does it cost to start a cleaning business?
• 8 steps to start your cleaning business in Singapore
• Common mistakes to avoid when starting a cleaning business
• Simplify your cleaning business finances with Xero
• FAQs on starting a cleaning business

Key takeaways

• Starting a cleaning business in Singapore has low startup costs and strong demand, but you need the right licences from the National Environment Agency (NEA) and a solid business plan before you begin.
• Choose the right business structure, such as a sole proprietorship or private limited company (Pte Ltd), and register through the Accounting and Corporate Regulatory Authority (ACRA) to operate legally.
• Set competitive pricing, invest in insurance and quality equipment, and build an online presence to stand out in a crowded market.
• Use cloud accounting software like Xero to track expenses, send invoices, and monitor cash flow from day one so you can focus on growing your business.

Why start a cleaning business in Singapore?

A cleaning business is one of the most accessible ventures you can start in Singapore. The barriers to entry are low, demand is consistent, and you can scale at your own pace.

The global cleaning services industry is growing steadily, driven by demand from both households and businesses. Singapore's busy commercial sector and time-pressed residents add to that demand locally.

Many Singaporeans outsource cleaning to save time. Offices, retail spaces, and condominiums all need regular upkeep. That creates steady, recurring revenue for cleaning business owners.

You can start small with residential clients and expand into commercial contracts as your reputation grows. With the right planning, a cleaning business can become a reliable source of income.

Types of cleaning businesses

Before you invest in equipment or marketing, decide which type of cleaning business suits your goals. Each niche has different startup costs, client expectations, and growth potential.

Here are the most common types of cleaning businesses you can start in Singapore:

• Residential cleaning: regular house cleaning for homeowners and tenants, including weekly or fortnightly sessions
• Commercial cleaning: offices, retail shops, and co-working spaces that need daily or weekly cleaning
• Industrial cleaning: factories, warehouses, and manufacturing facilities that require specialised equipment and safety procedures
• Move-in and move-out cleaning: deep cleaning for tenants and landlords between lease periods
• Post-construction cleaning: removing dust, debris, and residue after renovation or building works
• Carpet and upholstery cleaning: specialised deep cleaning using extraction machines and fabric-safe solutions
• Green and eco-friendly cleaning: using non-toxic, environmentally responsible products, which appeals to health-conscious clients

You do not need to pick just one niche. Many cleaning businesses start with residential services and add commercial or specialised offerings over time.

How much does it cost to start a cleaning business?

Your startup costs depend on the type of cleaning business you choose and whether you hire staff from day one. A small residential operation costs much less than a fully equipped commercial cleaning company.

Here is a rough breakdown of common startup expenses in Singapore:

• Business registration with ACRA: S$115 for a sole proprietorship, S$315 for a Pte Ltd
• NEA Cleaning Business Licence: S$195 per year (for businesses with 1 or more workers)
• Basic cleaning supplies and equipment: S$500 to S$2,000
• Commercial-grade equipment (vacuum cleaners, floor scrubbers): S$2,000 to S$10,000
• Public liability insurance: S$300 to S$1,000 per year
• Marketing and branding (website, flyers, business cards): S$500 to S$2,000
• Transport (vehicle lease or public transport): S$200 to S$1,500 per month

A basic residential cleaning business can start for under S$3,000. A commercial operation with employees and specialised equipment may need S$10,000 to S$20,000 or more.

Keep in mind that ongoing costs like supplies, transport, and wages will add up each month. Track every expense from the start so you always know where your money goes.

8 steps to start your cleaning business in Singapore

Follow these 8 steps to set up your cleaning business the right way. Each step builds on the last, so work through them in order.

1. Do your market research and create a business plan

Before you spend any money, research the cleaning market in your area. Look at what competitors charge, which services are in demand, and where the gaps are.

Talk to potential customers. Ask homeowners, office managers, or property agents what they look for in a cleaning service. Their answers will shape your offering.

Write a simple business plan that covers your target market, services, pricing, startup costs, and revenue goals. A clear plan helps you stay focused and makes it easier to secure funding if you need it. You can use a free marketing plan template to organise your strategy.

2. Choose a business structure and register your company

Your business structure affects your taxes, personal liability, and how much paperwork you handle. In Singapore, the most common options for a cleaning business are a sole proprietorship, a partnership, or a private limited company (Pte Ltd).

A sole proprietorship is the simplest and cheapest to set up. A Pte Ltd costs more to register but protects your personal assets if the business runs into debt.

You can register your business through ACRA using the BizFile+ portal. The process takes about 1 to 2 days for most applications.

3. Get the right licences and permits

In Singapore, cleaning businesses must hold a valid NEA Cleaning Business Licence if you employ 1 or more workers. This licence ensures your business meets the industry standards set by the National Environment Agency.

You also need to comply with the Progressive Wage Model (PWM). The PWM sets minimum wages and training requirements for cleaning workers. It applies to all cleaning companies that employ local workers.

If you plan to hire foreign workers, you will need a licence under the Ministry of Manpower (MOM) Household Services Scheme (HSS). Check the MOM website for the latest eligibility criteria and application steps.

4. Get insurance for your cleaning business

Insurance protects you from costly claims if something goes wrong on the job. Even a small accident, like a broken vase or a slip on a wet floor, can lead to expensive repairs or legal fees.

Consider these types of insurance for your cleaning business:

• Public liability insurance: covers claims from third parties for property damage or injury caused by your work
• Workers' compensation insurance: required by law in Singapore if you have employees; covers medical costs and lost wages from workplace injuries
• Commercial property insurance: protects your equipment, tools, and supplies against theft, fire, or damage

Get quotes from several insurers and compare the coverage. The right policy gives you peace of mind and shows clients that you take your business seriously.

5. Buy cleaning supplies and equipment

The equipment you need depends on the services you offer. A residential cleaning business can start with basic supplies. A commercial or industrial operation needs heavier-duty tools.

Here is a starting checklist for a residential cleaning business:

• Mops, buckets, and microfibre cloths
• All-purpose cleaners, glass cleaners, and disinfectants
• A reliable vacuum cleaner
• Rubber gloves, shoe covers, and face masks
• Caddy or bag for carrying supplies between jobs

For commercial work, you may also need floor scrubbers, steam cleaners, and pressure washers. Buy quality equipment that lasts. Replacing cheap tools every few months costs more in the long run.

Consider stocking eco-friendly products as well. Many clients in Singapore prefer non-toxic cleaning solutions, and offering green options can set you apart.

6. Set your pricing strategy

Your pricing needs to cover your costs, pay your wages, and leave room for profit. Research what competitors in your area charge for similar services.

You can charge by the hour, by the session, or by the square metre. Hourly rates for residential cleaning in Singapore typically range from S$25 to S$50. Commercial contracts often use per-session or monthly pricing.

Factor in your transport costs, supplies, and time between jobs. If you undercharge, you will struggle to cover expenses. If you overcharge, you may lose clients to competitors.

Review your pricing every few months. As your skills improve and your client base grows, you can adjust your rates to reflect the value you deliver.

7. Build your brand and market your business

A strong brand helps clients remember you and choose you over competitors. Start with a professional business name, a clean logo, and a simple website.

Set up a Google Business Profile so local customers can find you in search results. Encourage satisfied clients to leave reviews. Positive reviews build trust quickly.

Use social media to share before-and-after photos, cleaning tips, and client testimonials. Platforms like Facebook and Instagram work well for reaching homeowners in Singapore.

Printed flyers still work for local marketing. Distribute them in HDB blocks, condominiums, and commercial buildings in your target area. Word of mouth is powerful in the cleaning industry, so deliver excellent service every time.

8. Manage daily operations and plan for growth

Good systems keep your business running smoothly as you take on more clients. Set up a booking and scheduling process so you never double-book or miss an appointment.

Track your income and expenses from day one. Cloud accounting software like Xero lets you send invoices, reconcile bank transactions, and monitor your cash flow in real time. Automating your finances saves hours of manual work each week.

When you are ready to hire, make sure you understand your obligations. As an employer in Singapore, you must make Central Provident Fund (CPF) contributions for local employees. If your annual turnover exceeds S$1 million, you must register for Goods and Services Tax (GST).

Ensure all workers are background checked and properly trained. Consistent quality builds your reputation and leads to referrals. Plan for growth by adding new services, expanding your service area, or targeting commercial clients.

Common mistakes to avoid when starting a cleaning business

Many new cleaning business owners make avoidable errors that slow their progress or put them at risk. Knowing what to watch out for helps you start on a stronger footing.

Here are 5 common mistakes to avoid:

• Underpricing your services: charging too little to win clients eats into your margins and makes it hard to cover costs or pay yourself fairly
• Skipping insurance: one accident or damage claim without insurance can cost more than years of premiums
• Ignoring licences and permits: operating without an NEA Cleaning Business Licence can result in fines and force you to stop trading
• Not tracking finances: without clear records, you cannot tell if you are making a profit; set up proper bookkeeping from day one
• Neglecting your online presence: most customers search online before hiring a cleaner; without a website or Google Business Profile, you miss out on leads

Avoiding these mistakes gives you a head start over competitors who learn the hard way.

Simplify your cleaning business finances with Xero

Running a cleaning business means juggling invoices, expenses, payroll, and tax obligations. Keeping on top of your finances does not have to be complicated.

Xero cloud accounting software helps you send invoices, track expenses, and reconcile bank transactions automatically. You can see your cash flow in real time, so you always know where your business stands.

Features like automated bank feeds, expense tracking, and customisable reports save you time on admin. Hubdoc captures receipts and bills digitally, so you can go paperless. And with the Xero mobile app, you can manage your finances from anywhere, even between cleaning jobs, so get one month free and see the difference.

FAQs on starting a cleaning business

Here are answers to some of the most common questions about starting a cleaning business in Singapore.

How profitable is a cleaning business in Singapore?

Profit margins for residential cleaning businesses typically range from 10% to 30%, depending on your pricing, costs, and efficiency. Commercial contracts often provide higher margins because of larger, recurring jobs.

Do I need a licence to start a cleaning business in Singapore?

Yes. Your NEA Cleaning Business Licence must be renewed annually, and you can apply or renew through the GoBusiness Licensing portal. Operating without a valid licence can result in fines or suspension of your business activities.

How much should I charge for cleaning services?

Start by calculating your costs per job, including transport, supplies, and time, then add your desired profit margin. Review your rates every six months and adjust based on demand and rising costs.

Should I buy a cleaning franchise or start my own business?

A franchise gives you a recognised brand and established systems, but it comes with franchise fees and less flexibility. Starting your own business costs less upfront and lets you build your brand your way.

What insurance do I need for a cleaning business?

Annual premiums for basic public liability cover typically start from S$300, so request quotes from several insurers to compare. Bundling multiple policies with one insurer can reduce your total cost.