From cash flow reports to surf reports
For Jack Candlish, being out on the waves with his surfboard was a kind of therapy. It helped him get away from the stresses of everyday life and gave him a much-needed connection to nature.
So, when he found out that the surfboards he was using were made up of carcinogenic, non-biodegradable and non-recyclable foam, his therapeutic escape became tarnished.
“These boards aren’t built to last or with any consideration for sustainability, and for me surfing was all about having some time away from the industrialised world,” says Jack. “But I was sitting on a board that was a product of that and it just didn’t sit right with me.”
As an active, impassioned person with a background in industrial design, Jack set his mind to a solution. He initially just wanted to make the boards stronger so they wouldn’t break as frequently, but as he looked into materials he learnt more about wooden surfboards – and decided to start making boards.
“The first one didn’t go very well,” says Jack. “So I made another and another and then I became obsessed.”
The more time Jack put into the surfboards, the better they got and after a while he decided to throw himself into it completely and Organic Dynamic was born.
Jack uses paulownia, fast growing, self-regenerative tree, to create his boards
Community and sustainability
For Jack, creating a sustainable brand means supporting the local community and keeping the carbon footprint of his surfboards low.
He works with local entrepreneur Richie Moore, who started Poly Palace, a polystyrene recycling operation rescuing non-biodegradable polystyrene from landfill and transforming it into useable sheets. Jack uses these to fill the centre of his boards and sends any offcuts back to Richie to be reused again.
He also works with local dairy farmer Graham Smith who grows paulownia, a fast-growing, self-regenerative tree in the Waikato. The paulownia acts as an effective drainage solution for the herd’s effluent, and is light, strong and doesn’t rot in water – making it perfect for Jack’s surfboards.
“When it comes to sourcing materials I have a hierarchy of requirements: performance always comes first, then environmental, then manufacturing and cost, ” says Jack. “I don’t think there’s any point in developing a sustainable solution if it’s priced outside the market, so I’m all about making sustainable solutions accessible and comparative in price.”
I want to create a cool little Kiwi brand that’s synonymous with surfing and sustainability. — Jack Candlish, Organic Dynamic
Want to see how accounting software can work for you?
Explore how Xero works for small business.Learn more
Explore more customer stories
Turning axe-throwing into a viable business
Sarah and Lloyd built a successful business out of throwing axes. And they’re smashing their targets.
How an innovative idea sparked a family business
The Dennisons had never made cheese before. But they thought the time was ripe to start their own cheesemaking factory.