New Zealand business noissue was born out of a desire to create more sustainable options in the packaging market.
Founders Josh Bowden and Augie Gruar realised the need for accessible and sustainable packaging when they started their first business creating made-to-order glasses from sustainable materials.
“When we set out to find packaging for the glasses, we knew it had to be sustainable to be on brand and we found it very hard to find anything affordable for a small start up,” says Josh. “So we designed and created the packaging ourselves.”
Then, when presenting the glasses to potential stockists, they were getting as many questions about the packaging as the glasses. Realising there was a gap in the market, Josh and Augie started noissue.
“The core aim of noissue is to make a great sustainable packaging experience for any small business worldwide,” says Josh. “And we have a minimum order of 250 units, which makes it much more accessible for them.”
noissue sustainable products include:
compostable, FSC-certified tissue paper
compostable shipping mailers
compostable stickers and labels with a water-based adhesive
compostable packaging tape with a water-based adhesive
And because customers are able to design and brand the packaging themselves, it means that noissue has been able to serve a wide customer base – with their products servicing a wide range of businesses, from handmade candles to funeral urns.
Taking the business global
From the beginning, noissue was intended to be a global business, so establishing solid connections round the world was important for Josh and Augie.
A friend in the merino business referred them to Kea Connect – a program designed to help connect Kiwi businesses to Kiwis living and working in other countries.
“Kea Connect was extremely generous with their connections,” says Josh. “They put us in touch with all sorts of people from advisors to relevant business partners.”
It was through Kea Connect that noissue were connected to Jonty Kelt, a Kiwi living in New York, who ended up becoming a bit of a mentor to Josh and Augie. He helped them understand how they could use customer data to make business decisions.
“Kiwis are very passionate about helping other kiwis,” says Josh. “We went to a Kiwi meet-up in New York, set up by Guy Horrocks, and met a bunch of Kiwis who asked how they could help our business. I don’t know if that would happen if you were from another country.“
People are comfortable paying Xero invoices when you’re doing business with people across the world that you’ve never met. — Augie Gruar, noissue
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