Creating a sustainable business
When Donovan Croot and Sophie Cookson set up Clovalley Farms in Taranaki, they knew they wanted to build a sustainable and profitable agricultural business.
High on the list of priorities was creating a herd of high-quality, efficient cows. Sophie works as an artificial breeding technician, helping to inseminate herds around the region. And she also works on Clovalley’s own cows.
“Good genetics are becoming more and more sought after and we love that part of farming,” says Sophie. “We’re passionate about breeding and we love that we can select elite bulls for our elite cows.”
By producing an elite herd of cows, Donovan and Sophie can create more out of less – especially when it comes to milking. With high quality cows, they’re able to produce more milk despite having a smaller herd.
“It’s all about efficiency,” says Donovan. “We need to focus on milking the genetically superior cows that are really efficient at turning kilos of feed into kilos of milk solids in order to feed the world.”
“What we love about the Xero for farming package is that our actuals from Xero feed straight into Figured so there’s no double handling,” says Donovan. “It’s important that we have a forecast budget so that we’re able to plan and make sure our cash flow is going to get us through the tough months.”
And because PaySauce connects directly to Xero, automating Tomás’s pay run is easy.
“With PaySauce, the timesheets are all there on our phone. Both Tomás and I have a pay period running and he puts his hours in each day,” says Donovan. “I just check that everything’s as it should be and can process the pay within five minutes each fortnight. It’s fantastic.”
With Xero, Figured and PaySauce working together, it’s easier to see the future of Clovalley Farms. Donovan and Sophie have the information they need at their fingertips to run a more efficient business, spend more time with their young family and less time caught up in the day to day.
"Xero for farming has allowed us to simplify our business and helped us to realise our goals,” says Donovan.
Hiring Tomás has allowed Donovan to share the workload and spend more time focusing on the business
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