17 essentials to do before starting a business
Small Business Guides
4 min read
If you’re starting a new business there’s lots to think about. Sometimes it can be hard to keep track of what you need to do and when. This starting a business checklist includes the most important tasks to get you started.
17-point checklist for starting a business
All businesses start with an idea. But you'll need more than an idea to make your business dream a reality. Planning, skills, resources, time – and a little luck – are all important.
This list will guide you through the early stages of your business. Use it as a roadmap for building and running your new business.
Get your new business up and running with our 17-step checklist.
Define your unique selling point
You need a unique selling point (USP). It’s important that you define what makes your business different to the competition. Try to sum it up in two sentences – and memorise it. You'll use it every time you pitch to investors and potential customers
Find a business mentor
Whether it's a business advisor or a financial guru, find someone who will give you honest feedback about your business. Contact Small Business Associations or Small Business Development Centres.
Create a business plan
When you create a business plan, you’ll need to summarise your business as it is now, and map your vision for how it will be in the future.
Register web domains and trademarks
You'll need a website, so check for suitable domain names and register them. Think about trademarks too – talk to your lawyer about this.
Set up your business structure
Choose a legal structure that works best for you. An accountant can help you here.
Ensure that your business will eventually be profitable
Can you make a profit from your business? Use accounting software to run profit and loss forecasts. Ask an accountant or financial advisor for their opinion.
Set up a business bank account
Don't use your personal account, even if you're just starting out. It’s always wise to keep your business finances separate. A credit card and PayPal account could be useful too.
Arrange business insurance
Even the smallest companies need insurance. Talk to a broker to find the best package for you.
Register for taxes
You’ll need to register with IRD for income tax, GST and PAYE.
List the items that can be tax deductible expenses
Office rent, equipment costs, internet costs – all of these may be offset against tax so make sure you talk to your accountant.
Create your website
Use the website domain name you've already registered if possible. Services like Squarespace, Wordpress, Moonfruit and Onepager will get you online quickly. You can always refresh and improve your site at a later date.
Create social network accounts
Different businesses have different social media needs. You might need a Facebook page and a LinkedIn profile – or you may only need a Twitter account. Do some research on competitors or ask your mentor to see what will work for your business. Look at companies that you aspire to be like for inspiration.
Ask people to promote you online
Contact members of your social networks. Tell them about your new business and ask them to share the link to your website with the people in their networks.
Find the right employees
Hiring the right employees is important. While you may only be able to hire one or two employees to start with, it’s still vital that you hire well and choose the right ones.
Think about how you’ll use technology
Nearly all companies use technology. Think about whether you need laptops, tablets, smartphones – or all of these. Talk to local IT firms if you're not sure.
Choose your business applications
Software is getting more powerful and intuitive. If possible, choose online applications for your work. These include Google Docs and Microsoft Office 365. That way you can access your valuable data online from anywhere at any time.
Keep your data safe
Companies that lose data also lose business. Use cloud-based software for peace of mind.
Keep challenging yourself
Successful entrepreneurs keep going when other people would give up. That inner drive is what defines a successful business owner. Your attitude will help determine whether your business succeeds or fails. So keep going and the hard work will pay off.
The steps in this starting a business checklist are all important. But they don't guarantee success. Only you can do that, with hard work, intelligent decisions and great employees. Stay nimble, be prepared for challenges – and go for it!