Jay Shong of Red Beak International, a thriving Xero-only practice

Red Beak International has proven agile in meeting the changing needs of SMEs in the 21st century.

The Red Beak International logo

A partnership in the cloud

Established to meet a growing demand among small and medium-sized enterprises for cloud accounting, Red Beak is driven by a core philosophy of working with, rather than for, its clients. Xero has proven invaluable in turning that collaborative philosophy into a practical, profitable reality.

Jay Shong standing with three colleagues in the Red Beak International offices.

Accounting is one of the oldest professions in history, but fast forward to today and accounting has evolved to become so much more than just compiling financial numbers. My firm is driven by a core philosophy of working with rather than for its clients and Xero has proven invaluable in turning that collaborative philosophy into a practical, profitable reality. Together with Xero, its efficient data capture tool Hubdoc and a variety of third-party apps, my firm has digitally rationalised every aspect of its business, eliminating paper documents and manual data entry altogether. This translates to a 75 per cent time saving, allowing us to serve at least three times more clients with the same staff capacity.

Jay Shong, Red Beak International

You can find out more about Red Beak International on their website.

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