Starting his own business was ingrained in Tristan Minter from a young age. As a small business owner himself, Tristan’s dad always encouraged him to set out and work for himself. All that Tristan had to do was come up with a business idea.
The answer to that came when Tristan’s friend Tyson saw a Batman Begins billboard on the side of a local milkbar and thought how much better it would look if it was painted and part of the streetscape.
“We did some research and although no one was doing it in Australia, there was a company in New York that painted ads onto walls,” says Tristan. “So we thought, ‘If it works in New York, it’ll work in Melbourne.’”
The idea percolated for a while. Tristan had experience in running a business and Tyson had a background in sales, so all they needed now was someone who had a talent for painting.
“We knew a guy called Hamish in New Zealand who painted realism landscapes on canvas and he was keen to be involved,” says Tristan. “So we talked a real estate agent into giving us a lease on a very run down place, we scraped the money together and fixed up the building.”
Hard work pays off
Determination and hard work saw them through. After a year of getting set up they finally landed their first campaign with Coca Cola, who were looking to do something innovative.
“It just kind of aligned. We were just starting out and they were looking for something really different and interesting,” says Tristan. “And working with Coca Cola gave us credibility when we spoke to other clients down the track.”
After working with Coca Cola, work started to pick up for Apparition Media. To date they’ve worked with 68 different clients and painted over 240 walls. The work they do often gets a really good response from the public – much more so than a traditional billboard would.
“We did a campaign for the film Suicide Squad, and it just worked,” says Tristan. “The artwork was awesome, it looked really good painted and we got an awesome response from the public and online.”