Reshaping accounting and bookkeeping

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Xero's report examines the industry’s perceived 'image problem’ and its impact on the critical talent and skills shortage. From securing the right people, to discovering what’s driving the next generation; we uncover actionable insights to help firms shape the future of accounting and bookkeeping.

The report heading, Reshaping accounting and bookkeeping, sits to the left of photos of three generations of advisors.

Shifting perceptions

Almost one in two accountants and bookkeepers (45%) believe the industry has an image problem. The solution? It starts by looking within. Half of those surveyed would recommend their professions to a family member, friend or the next generation. For these industry advocates, it comes down to:

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    Finding autonomy
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    Doing purposeful work
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    Embracing digitalisation
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Tackling the talent problem

Nearly two-thirds of firms (65%) have experienced challenges with finding and keeping the right staff in recent years. Xero’s research reveals what emerging talent and tenured professionals value most in their careers.

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Discover Xero’s new partner mentoring program

The report found that 96% of accountants and bookkeepers who’ve had a mentor say they’ve helped advance their career. Xero Mentor Match is your chance to build connections, whether you’re looking to inspire your peers, or learn from industry-leading role models.

Learn more
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Whether it’s levelling-up your firm’s tech use, getting clear on your advisory offering, or sharing the innovative aspects of your work on social media and at industry events, you have the power to help shape what it means to be an advisor today.

Appealing to next-gen talent with advisory

Over one in two students (52%) are interested in advisory – more so than traditional bookkeeping and compliance services.

Merging advisory and tech

Three in five practices offer advisory, and most of these firms agree (73%) tech plays a role in their expanded offerings.

Doubling-down on digital tools

Advisory apps are largely underutilised, but these tools could help boost efficiency, whether it’s creating reports or packaging services.

Explore the Xero App Store to learn more
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Become a Xero partner

Join the Xero community of accountants and bookkeepers. Collaborate with your peers, support your clients and boost your practice.