Global Xero Team

Australia Leaders

Chris Ridd

Chris Ridd

Managing Director

Chris has been in the Australian IT industry for over 20 years. His experience spans a range of disciplines including enterprise sales and marketing, product management, strategic planning, business analysis and channel development.

Before joining Xero, Chris was Director of the Microsoft Dynamics Business Group for Australia.

Trent Innes

Trent Innes

National Sales Director

Trent heads up the Australian Sales team and has more than 16 years experience in the accounting, ERP and CRM software industries. He¹s worked in sales leadership, business analysis, channel development, strategic planning and building cloud businesses.

Before joining Xero, Trent was the National Sales Manager of the Microsoft Business Group in Australia managing the ERP and CRM business. Prior to that he worked for Systems Union.

Chris Regan

Chris Regan

Head of People Experience - AU

Chris is responsible for providing strategic and generalist HR advice and support to the Australian business. She has more than 15 years of HR experience with roles in IT, Chartered accounting and manufacturing.

Chris joined Xero after 6 years with BlueScope Steel where she was involved in all aspects of generalist HR for the global head office function.

Penny Elmslie

Penny Elmslie

Head of Marketing

Penny is responsible for marketing, PR, sponsorships and events for Australia.

Prior to joining Xero, Penny led marketing teams in global enterprise software and professional service firms.

James Solomons

James Solomons

Head of Accounting - AU

James is the champion for accounting professionals. As a ​passionate chartered accountant and a thought leader on what is a Modern Accounting Business and a Connected Adviser, he is responsible for providing a clear vision and positive guidance for how accountants can survive and thrive in an industry that is undergoing substantial disruption.

He is​ a director and co-founder of Aptus Accounting & Advisory, a connected & progressive accounting business and with over 15 years experience in Public Practice his industry knowledge makes certain that Xero understands the needs of its accounting partners ​and direction of the accounting industry.

Melanie Power

Melanie Power

Head of Bookkeeping - AU

Melanie Power has been involved in the Australian Small Business Sector since her career start in the accounting industry in 1992. Having birthed a bookkeeping business at this time she has owned and managed several small business in the IT & Retail based industries, but always maintained a passion for software based systems for SME's.

Prior to Xero Mel has run a Xero GOLD Partner Bookkeeping Practice, worked for LEAP Legal Software and also owned a highly successful KTM Motorcycle Dealership and Finance Brokerage.

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