Xero Awards FAQs

Have a few questions? Here are answers to common questions about the Xero Awards.

I’m an accountant or bookkeeper, or an app partner. How can I nominate our business for a Xero Award?

You’ll need to put together a Xero Awards entry and submit it no later than 11:55 PM Friday, May 31st 2024. Writing a Xero Awards entry can be fun and a great opportunity to get the team together and reflect on what you’ve achieved over the last year. Once you’ve drafted your entry, head to awards.xero.com to submit your nomination.

How can I as an accountant or bookkeeper be nominated for People’s Choice?

We encourage you to alert your current clients about Partner Awards. Have them fill out the application on your behalf.

Note: they must be a client for at least two months.

When will finalists be announced?

Finalists will be announced in early July 2024.

Where and when will the Xero Awards event and winner announcement take place?

The Award winners will be announced at Xerocon Nashville 2024 and the winner’s exclusive celebration will take place October 23-25th in Scottsdale, AZ.

What will Xerocon participation look like?

All 2024 US Partner Awards finalists will be given a free ticket to Xerocon. In addition, the finalists (no plus ones) will be invited to an exclusive Partner Awards dinner on August 14th. Winners will be announced on Xerocon mainstage the next day, August 15th.

Why should we nominate ourselves for a Xero Award?

There are so many reasons to nominate your practice or company for a Xero Award:

Whether or not you’re crowned a winner or not, it’s an excellent opportunity to reflect on your achievements and bring them to light.

If you’re announced a winner, you’ll be sent a Xero Awards winners pack to promote your award win. This includes:

  • A trophy to take pride in or place in your office.
  • Digital assets including social tiles to promote your award win.
  • A media release template and tips for getting in touch with your local press.

Your clients will feel validated that they’re with a Xero partner who’s happy to step up and be recognized.

If you’re a finalist or winner, your award-winning status is a great talking point when you’re trying to win new business, and it can help you build brand awareness.

All winners get to attend the invite-only Xero Awards celebration (trust us, we know how to celebrate!).

Can a submitted entry be changed to ‘In progress’?

Answer is Yes! Should the entrant need to update information within their entry for whatever reason, we can return the entry to ‘In progress’.


Short form rules

Contest open only to legal residents of 50 US/DC, 18 years of age and older (19 in AL & NE, and 21 in MS). Must be either an accounting or bookkeeping practice or firm that held a partner or business edition subscription between April 1, 2023 to March 31, 2024, or a long standing certified Xero Application (“Xero App”) or new to the Xero App Store between April 1, 2023 to March 31, 2024; and meet the requirements listed in the rules for the awards categories you wish to apply. Void where prohibited by law. Contest entry period begins 12:00 p.m. ET on 5/1/24 and ends 11:59:59 a.m. ET on 5/31/24. Judging period starts 12:00 p.m. ET 6/6/24 and ends 11:59:59 p.m. ET 6/28/24. Subject to full Official Rules, including how to enter, prizes, judging criteria, additional eligibility per Award Category, and all details, click here. Sponsor: Xero, Inc., 1615 Platte Street Denver, CO 80202.