Media releasePublished on 29 September 2021

Toro Taxes, LMS Tax & Insurance Solutions and JPG select Xero as preferred accounting software

Xero deepens US Hispanic collaborations with new accounting partners

Denver, CO — September 28, 2021 —Xero, the global small business platform, today announced new collaborations with Toro Taxes, LMS Tax & Insurance Solutions and JPG. The firms selected Xero as their preferred accounting platform, underscoring Xero’s growing presence among the US Hispanic market.

By joining forces with Toro Taxes, the first and largest Hispanic franchise offering tax preparation and accounting services to more than 200 franchise locations throughout the US, Xero will serve as the primary platform for onboarding the firm’s clients onto cloud accounting software. When evaluating accounting solutions, Toro Taxes selected Xero to help improve workflows and deliver greater efficiency so they can focus on advising clients and providing insights to help them better achieve financial goals.

“Our collaboration with Xero will allow us to bring a great platform to all of our franchisees and their small business clients,” said Javier Solis, Chief Operation Officer, Toro Taxes. “As the only Hispanic franchise of tax preparation and business services, we have the responsibility to provide the most efficient tools and resources to our franchisees to serve Hispanic businesses owners in the US. We believe Xero will help us achieve this goal.”

Xero has also partnered with LMS Tax & Insurance Solutions, a company that works toward consistently achieving client satisfaction, preserving service integrity, educating, and assisting the Hispanic community in the greater Houston area. LMS selected Xero as their preferred accounting software to help provide small business owners with a tool that offers greater control with invoicing, bank reconciliation, and monthly financial statements. This allows them to help make better business decisions for the future growth of their companies.

“With Xero, we helped our customers obtain more than $50 million from the EIDL loans,” stated Sam Paiz Sr., founder, and CEO of LMS Tax & Insurance Solutions. “Our staff received their Xero certification and we work closely with Xero’s US Hispanic team to receive continued training and support to ensure our clients are receiving the best service.”

Xero’s new deal with Houston-based JPG helps support Hispanic accounting and bookkeeping advisors and their small business clients. JPG has been a Xero partner since 2017 and originally turned to Xero when they were in search of a flexible, cloud-based solution. Through this expanded partnership, the firm is accelerating their use of Xero and sees an opportunity to provide tailored service offerings that can help them form deeper relationships with clients. Xero has helped the firm automate the bookkeeping for their small business clients and helped the firm maintain high-quality standards.

“The Latino small business community is rapidly increasing across the US and today, there are roughly 4.7 million Latino-owned businesses in the country 1 ,” said Gustavo Suarez, Founder and Director of JPG . “Our community is inspired to improve everyday business practices. Xero has shown a strong interest in the Latino community by investing in education and tools to help us and entrepreneurs accelerate the process to build wealth in America."

Deepening connections to the US Hispanic community

These new agreements further enable Xero to support the growing US Hispanic community and help bring the benefits of cloud accounting to Hispanic accountants and bookkeepers and the small businesses they work with. Since launching its US Hispanic team last year, Xero’s commitment to supporting the community and the team’s cultural knowledge of the market helped the firms confidently select Xero to support their business goals. The US Hispanic team has seen significant growth in the last year, increasing headcount and adding new education content specific for tax preparers: Automatización Fiscal con Xero.

“Technology adoption quickly advanced during the COVID-19 pandemic and many Hispanic small businesses are taking steps to move operations online and embrace digital transformation,” said Jackeline Velez, Director, US Hispanic at Xero. “We’re proud to support these businesses as they look ahead and evolve, and by working with Toro Taxes, LMS Tax & Insurance Solutions and JPG, we can empower even more accountants and bookkeepers in the Hispanic community to find new ways to support their clients and help them thrive.”

Xero has also launched “Los Xeros,” the company’s first Hispanic and Latinx employee resource group. The group aims to create a space for anyone at Xero who identifies as Hispanic or Latinx or those who support the community or want to be an ally, and brings people together to discuss issues, explore challenges and share ideas to drive progress. More information about Xero’s cloud accounting platform, as well as content and events for accountants and bookkeepers can be found here.


Media Contact

Lauren Kido |

About Xero

Xero is a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.

About Toro Taxes

Toro Taxes is the largest Latino tax franchise in America. We are a niche market focused in individual tax preparation and business services. Our footprint currently covers over 220 offices in 26 states across the country from coast to coast. We operate in the massive $195 billion tax industry which has shown a steady growth of approximately 6% per year since 2012 and focus on the Latino market which is the fastest growing demographic in the USA. The founders Nick Maldonado, Oscar Toro and Javier Solis have been serving the Latino taxpayer since 1990 and had a vision to create and provide an opportunity to achieve the dream of owning a successful business using the tools and resources Toro Taxes has created for all its franchisees.

About LMS Tax & Insurance Solutions

LMS, founded in Harris County, Houston by Sam A. Paiz in the 1990s, has been a true example of innovation, perseverance, and dedication. LMS has more than 40 years of experience catering to businesses and individuals in the Latino market. The company is dedicated to providing a variety of services to the community in the greater Houston area including tax preparation, bookkeeping, insurance, real estate, and educational courses as well as bilingual customer support.

About JPG

JPG has fully grown to a BPO (Business Process Outsourcing) providing Accounting & Finance Outsourcing services to the small business community in the United States. JPG currently has a presence in the U.S., and Latin America. JPG's core mission is to empower the small business community with resources beyond accounting & finance to build wealth in America. JPG is proud to represent 1% of the Latino small business community in the prestigious SLEI program at Stanford University - Graduate School of Business.

For all media enquiries, please contact the Xero media team.

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