Grow your practice with Xero

The Xero partner programme rewards you with a range of benefits to help your practice succeed. For Silver, Gold and Platinum Partners in Asia, this includes marketing funds. When you invest in marketing activities to promote your Xero partner status, we’ll share the costs with you.

Entitlements as a Xero partner

Market your Xero partner status and get reimbursed on a dollar-for-dollar basis. The higher your Xero partner status level, the more funding you enjoy!

Xero Silver partner

Get reimbursed up to US$500 per annum for marketing activities + US$200 per quarter for events only

Xero Gold partner

Get reimbursed up to US$5,000 per annum for marketing activities + US$200 per quarter for events only

Xero Platinum partner

Get reimbursed up to US$10,000 per annum for marketing activities + US$200 per quarter for events only

How the partner marketing fund works

The partner marketing fund aims to support you when you promote your practice’s status as a Xero partner. You can use them to attract new clients, or raise the awareness of Xero among your existing clients. There are four easy steps to applying for and receiving partner marketing fund reimbursements:

Apply for funding

Step 1. Apply for funding

Fill in the online funding form before you commence your activities.

Someone from our team will be in touch with your request within the next 3-5 business days to assess the validity of your application.

Complete your activity

Step 2. Go ahead with your activity

Once you receive pre-approval for your marketing funding, you can proceed with your marketing activities with a peace of mind. We love to see the success of your campaigns, so remember to capture photos of your advertisements or events!

Share all related information

Step 3. Share all related information

Upon completion of your marketing activity, please share all related information with us, including any invoices from your supplier. Invoice us for the amount to be reimbursed based on your eligibility.

Reimbursement is on the way

Step 4. Woohoo - money in the bank!

Once we’ve verified your invoices, we will proceed to process your reimbursement. Please note that payment can take up to 30 days.

It’s also important to know that your marketing fund refreshes every financial year end (i.e. March).

If you are unsure, it’s always better to apply for the funding first and gain pre-approval for your upcoming marketing spend. When in doubt, check in with your Xero Account Manager.

Check out marketing fund guide

Seek expert help with all things marketing

Our partners may not always have the expertise or resources for marketing in-house. If you would like some inspiration or expert help, we’ve put together some agency options and offers for you to choose from:

Brew Interactive

About Brew Interactive

Like brewing a great drink, a great digital strategy requires the right mix of ingredients and processes.

This is exactly what we've been doing over the last 10+ years as an inbound marketing agency. Brew Interactive is an agency made up of only experienced digital strategists because we believe your success depends on more than just a methodology. You're looking for trusted experts with a vested interest in your success.

We're an agency that covers end-to-end digital work, such as lead generation, lead nurturing, content marketing, social media, conversion rate optimization and digital advertising. Clients range from over eight industries, from B2B to education and financial services.

We're a fun-loving group with a humble and hardworking disposition. We care tremendously about the quality and impact of our work.

Learn more about us here.

Expertise
  • Lead generation through performance-based digital advertising
  • Marketing automation and CRM implementation
  • Content marketing
  • Social media
Giles Agency

About Giles Agency

The Giles Agency is a creative content provider whose clients include many of Asia’s biggest names. We see ourselves as an extension of our clients’ in-house marketing and communications teams delivering copy, translation and design across all communication channels.

Learn more about us here, or find us on Facebook and LinkedIn!

Expertise
  • Copywriting, editing, translation & design
  • Social media
  • Digital assets (eDMs, banners, web pages)
  • Print assets (Brochures, flyers, handouts, event backdrops)
  • Leadership communications
Playmakers

About Playmakers

Look out there and you’ll see the everyday person on the street. And they aren’t just walking by. Be it a restaurant, a gift or even a service – at any one point, your business could be exactly what someone is looking for.

They just need to know that you exist – and excel at what you do, so that they come through your doors instead of others.

Brand recall, brand affinity, brand loyalty. Many names for that one lightbulb moment where your business immediately pops into the head of a customer in his or her time of need. Call it what you like but let us help you get there. It may take hard work but it doesn’t have to be complicated or expensive.

Get a better understanding of who you are talking to and what your business is with Playmakers. And when we build a bridge between the two – you’ll see that you’ve caught the attention of the everyday man on the street.

Learn more about us here.

Expertise
  • Digital marketing (content creation and data analysis)
  • Brand consulting
  • Strategic communications and planning
Rush Hour Digital

About Rush Hour Digital

Rush Hour Digital is a trusted, mission driven digital agency and consultancy.  It focuses on creating world-class user experiences in web and mobile based applications. Since conception in 2012, it has helped over 150 clients embark on a digital future, from ideation, digital strategy, UX & UI to application development - Rush Hour Digital has it covered. It starts every project, big or small, with a business objective in mind so that its impact can be measured and results quantifiable. Every clients and projects are served with a dash love, care and attention to details.

Learn more about us here, or find us on Facebook, Instagram and LinkedIn!

Expertise
  • UX & UI consulting & delivery
  • Web & App development
  • Digital Transformation
The Pinnacle Creative

About The Pinnacle Creative

The Pinnacle Creative is a Brand Consultancy, Marketing & Creative Agency. We believe that the Pinnacle is an elusive goal and life is the journey towards this destination. Our agency is built with this philosophy where the end goal is the next higher summit. It is also our spirit of a never-ending pursuit towards creative excellence in ascending our clients towards their pinnacle of marketing success.

Learn more about us here, or find us on Facebook, Instagram and LinkedIn!

Expertise
  • Social Media Brand Strategy & Management
  • Brand Consultancy
  • Website
  • Digital Marketing
  • Photography/Videography

The information contained on this site is made available by Xero for information and educational purposes only and should not be construed as a requirement or necessity. Xero does not promise or guarantee these materials to be current, complete or up to-date, and should not be taken as an indication of future results in any way. The marketing consultants listed are not affiliated with nor endorsed by Xero and are provided here as merely suggestions. This site provides links to other sites which are not owned or operated by Xero, and Xero has no control over the nature, content and availability of those sites. Xero is not responsible for your reliance on content provided on this site or if you choose to engage any of the suggested consultants.

FAQs

If you need any help, please reach out to your Xero account manager or simply email asia.partner@xero.com.

Partner marketing fund application form

Please complete this form in advance of incurring any costs and someone from our team will be in touch to assess the validity of your application.

Thanks for filling in the partner marketing fund application.

We’ll review your initiative and be in touch within 3 working days.

Marketing resources for your practice

Partner marketing fund guide

Partner marketing fund guide

Find out what marketing activities are covered and what's not, and how to apply for the partner marketing fund.

Access marketing fund guide

Make the most out of marketing with Xero

Marketing guides for accounting firms

‘Marketing for accounting firms 101’ - marketing tips for accounting firms

Access marketing guides for accountants

Marketing guides for accounting firms

How to make the most out of your marketing with Xero

We’ve included some pointers on planning a campaign or event that leverages on your Xero partner status to attract new Xero clients and provide even more value for your existing clients.

Access guidelines

For small business clients

Marketing collaterals for your practice and clients

Find up-to-date marketing and sales resources to help your practice grow. These include collateral ready for you to share with your small business clients.

Access partner marketing toolkit

Not yet a Xero partner? Join our Xero partner programme today and unlock these benefits for your practice!

Get in touch